Focus on the Predictable
Here's a structured approach based on the two predictability factors:
Predictability #1: Call Count? (Build your Service Agreements Customer Base)
Approach every call with a standardized evaluation process:
Predictability #2: Dirt Presence
Differentiate between routine maintenance and neglected systems:
Presentation of Options (A, B, C):
System Check Options:
A. Clean the System:
B. Clean the System & IAQ:
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C. Replace the System (Yes or No):
Demand Call Options:
A. Replace Failed Component:
B. Repair + Clean the System + IAQ (Bundle with or without IAQ):
C. Replace the System (Yes or No):
By following this structured approach, you can ensure predictability in your service offerings, maintain consistency across technicians, and provide clear options to your customers based on their specific needs.
The facts are clear.? Cleaning the HVAC system twice per year will increase the life of the system, plus reduce the customers utility cost.?
Customer wins twice, when this process is in place in your company.?
Company wins twice, when this process is in place in your company.
Cleaning revenue is an 80% gross profit task, and keeps your customer happier longer with less repairs and more system years or life, reducing their utility cost over the life of the system.?
It’s a win for the customer and for your company.
#Predictible #Profitable #Focus
Focus and Keep Smiling
JIm H
Book Publishing and Book Marketing For Consultants | I help authors and speakers to Get Paid To Speak though paid corporate workshops | Podcast Host, Ideas & Impact | Book Publisher
7 个月Great article - love the idea on a focus on the predictable. I've got a client I'm sharing this with as well
Strategic Partnerships, GTM & Growth Management | SaaS | B2B
7 个月Hi Jim Hamilton! Great Insights! Ever thought of using AI for the same?
Entrepreneur | Business Growth Strategist | Home Services Expert | Passionate about Leadership, M&A, and Industry Innovation
9 个月Jim - Great write-up. It's a shame how many small HVAC business owners I speak with don't take advantage of preventive maintenance. From generating recurring revenue during shoulder months to increasing the likelihood of your clients calling you when their system breaks down, the benefits are numerous.