Focus, focus, focus!! For God's sake, FOCUS!

Yesterday, I had a realization that might be a game-changer.

I’ve always considered myself highly creative—constantly generating ideas, especially business ideas. And I love it. Connecting the dots sets my brain on fire. It’s one of the reasons I do what I do. But creativity is a double-edged sword. It helps in problem-solving, sure, but it also introduces a dangerous temptation: distraction.

The best businesses aren’t built on great ideas alone. They’re built on relentless focus. I know this. I’ve heard it. I’ve lived it. I’ve seen the results when I commit to it. And yet, it remains a constant battle—like watching what you eat when you love food.

The challenge? My brain naturally expands into new projects, new ideas, new possibilities. And I have to fight back. I have to go on what I call an "idea diet": rejecting everything that doesn’t fit into my current specialization. Fortunately, I have amazing people around me, like Chechu Salas , Javier Toledo , and Aimee Cardwell , who remind me to stay focused by saying, "That's a great idea, but remember to stay on track!" I’m truly grateful for their support.

Recently, Alex Hormozi said something that stuck with me: chasing too many businesses at once is an ego problem. Do you really think you’re so good that you can win in multiple industries simultaneously?

That hit me.

Because here's the thing: I know I can start multiple projects. I've done it before. However, could I successfully scale and lead four businesses, each doubling or quadrupling in growth every year? Could I manage thousands of customers across completely different domains at that pace? Absolutely not. Framing it this way helps my mind grasp the reality of the situation; it acts like a mental firewall against distractions. This realization was truly eye-opening for me. Now, whenever new ideas for projects arise, I have an effective way to combat them: I ask myself, "Can you build and scale your current business to a massive company while also building and scaling this new idea?"

So, what am I focused on?

Information Retrieval and AI-powered Search.

For the last four years, we’ve bet big on the idea that search is the most underrated capability in AI. It’s not as flashy as image generation or chatbots, but it’s foundational.

1. Every AI operation starts with search. Think about anything you want AI to do—it first needs to retrieve the right information.
2. Data is only as valuable as your ability to retrieve it. If you can’t pull the right information when you need it, your data is worthless.

Our consultancy business continues to grow sustainably, but we’re now evolving it into a specialized AI search consultancy—what the industry is starting to call “AI readiness.” That means helping companies prepare their systems to retrieve information effectively for AI. Many businesses underestimated how critical this is. They thought, We’ll just use RAG (Retrieval-Augmented Generation). Now they’re realizing: Simple RAG isn’t enough to make AI work at scale.

We’re also building AI-powered search products, like AIFindr.ai, which is now in scaling mode.

I’m writing this as a public commitment to myself: Jaime, focus on information retrieval and search. Forget everything else.

I’m building the world’s leading organization in AI-powered search for businesses. And that’s why I need to focus.

It’s 6:50 AM in New York. -8°C (18°F). I’m about to jump into a cold plunge.

Have a great day.