A focus on data-driven strategy for omnichannel marketing

A focus on data-driven strategy for omnichannel marketing

1. Harnessing the power of a data-driven strategy

? It is time to unlock the power of informed decision-making with a data-driven strategy. This approach is crucial for anticipating customer needs, tailoring experiences to individual preferences, and streamlining operations for superior results.

?? Learn how a CDP is crucial to boost retail business outcomes.


2. Data-driven Retail: maximising value through first-party data and CDP

Discover how Rewe and DOUGLAS improved their marketing strategy, with a data-driven approach.

Learn how first-party data and Zeotap CDP are reshaping customer engagement and driving retail growth.

????? Watch the video to gain valuable insights and actionable strategies through real-world examples and use cases.


3. Case study: Breuninger’s success story

??? Trying to improve your revenue by increasing the average basket value?

Check out Breuninger’s case study! Discover how Zeotap helped this leading German fashion and lifestyle retailer unlock the power of customer data to drive improved marketing efficiency and revenue.

?? Read the full story here


4. Top 5 use cases why retailers need a customer data platform

Explore how a CDP can transform your marketing tactics and enhance customer experiences.?Dive into our latest blog post to explore essential top 5 use cases for retailers. ??


5. How CDPs boost personalisation in omnichannel retail marketing

Today’s consumers have several ways to engage with brands, making the marketing funnel more nuanced and complex than ever before. With this in mind, you need to find efficient ways to improve customer experiences in such an intricate world. Omnichannel marketing is the answer. However, keeping track of each customer interaction, via each respective platform, is a massive undertaking. This is where innovative omnichannel retail strategies provide you with an advantage – and CDPs do just that – helping unify and analyse data from various sources. Learn more!


TO LEARN MORE ABOUT CDP, VISIT OUR BLOG OR REQUEST A DEMO

Javier M.

CDP Lead Zeotap / Helping Saas companies creating / growing their sales development/Marketing ecosystem | Business Development | Saas | Martech | CDP | GCP | CX | ML | AI | Spanish | English | Catalan

9 个月

So much valuable content well done Daniela Damonte Tanwistha Gope Olena Sychenko ??????!!!

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