Focus on building a brand
From day 1, spend time, effort, and resources in building a Blue Ocean brand. All the investment will give you rewards far beyond your wildest imagination.
Even if you have been in business for some time now, the best thing you could do is to start from scratch. Most business owners who are struggling complain that they have no time or money to improve their brand perception. They say they are busy trying to keep the boat afloat by paddling hard.
But the best way to keep your boat afloat is by plugging the holes in the boat. By stitching the tears in your sales. By repairing the broken rudder.
Go to great lengths to ensure you differentiate your brand from the competition – beyond the features of your product or service. Differentiate based on a?robust brand strategy . Differentiate through an?authentic and emotional brand story . Differentiate through connecting with the?world-view of your audience ?and building strong bonds with them.
If required, wipe the slate clean and start afresh.?Evaluate your brand name ?and figure out if it is serving your brand or sabotaging it.
Work out the “why” of your business. Work out what your brand stands for. Work out the purpose of your brand.
Stop wasting money on popular and in-trend marketing gimmicks and useless Google or Facebook advertising and use that money instead to create a?top-notch brand identity . Ensure your?website is professional and well branded .
Work hard to identify and nail your brand tone and voice based on your audience archetypes. Create a?brand archetype ?that resonates with your audience and then create messaging that aligns with that tone and voice. Work hard to create an authentic voice that is genuine.