Focaldata Newsletter - February Edition
??? What do consumers want by 2035?
Hello, and Happy New Year!
It’s been a busy month at Focaldata, and we’ve got a lot to share. As we mark the quarter-century milestone, we’re launching new research on what consumers want from tech in 2035. We’re also partnering with the University of Glasgow for the UK Youth Poll, heading to LA for Quirks, and hosting an event at our HQ – hope you can join us!
Best,
Justin
5 February 2025
As we near 2035, technology is evolving rapidly, shaping how we live, work, and play. Our research explores consumer expectations for future tech – focusing on wearable and portable devices, smart home innovations, and entertainment advancements.?Where do they think tech is headed? How will AI continue to shape their lives? And which tech trends do they value most??
Using a mixed-methods approach (800 quant, 100 qual), we examine attitudes toward recent developments, brand favourability, and future product demand, including an ad test for the Apple Vision Pro. This month, we’re diving into wearable and portable tech. Tons of useful insights for brands and marketers! Explore the research now.
????UK Youth Poll 2025: Understanding the next generation
This spring, Focaldata and the John Smith Centre at the University of Glasgow are launching the UK Youth Poll, a major survey on young people’s views, priorities, and experiences in modern Britain. Inspired by the Harvard Youth Poll, it aims to spark greater youth engagement in politics. Findings will be published on March 31, 2025.?Get the details.
The UK is at a political crossroads – but why? What does the data reveal about the forces shaping our democracy?
Join James Kanagasooriam, Focaldata’s Chief Research Officer, for a deep dive into voter behaviour, from economic anxiety to shifting identities. He’ll also explore new ways to understand and engage the public. An open discussion over breakfast – on us. Register here.
We’re gearing up for Quirks LA and can’t wait to discuss AI and insights with attendees. If you’re attending, visit us at Booth #302. To book a meeting, reach out to our MD, Marco Pasqualina. See you there!
???Welcoming new talent to the team
In January, we welcomed some talented new team members to key roles at Focaldata as we continue to grow. Danielle Trollope joins as Financial Director, bringing leadership expertise from Deloitte, Airbnb, and NEOM. Lloyd Allen joins as VP of Engineering, bringing diverse expertise in warehouse automation at Ocado Technology, computer vision at ARM, and leading engineering teams for a Fintech/Legal AI platform.? And finally, Lewis Kitson joins as Senior Research Executive, adding valuable expertise to our growing research team.
Looking for your next challenge? Check out our live opportunities.
?? That’s a wrap! If you’d like to stay in the loop with Focaldata, consider subscribing to our newsletter. We share industry insights and updates on our journey building our AI-powered, end-to-end research platform. You can also follow Focaldata on?LinkedIn.