Flywheel Strategy to Reduce Sales Friction - The Marketing Invisibility

In 1971, the Italian Grand Prix was won by Peter Gethin by just 0.01 seconds.

?When Neil Armstrong landed on the moon, he had only 15 seconds of fuel left.?

?In 2019, the premier league title was decided by just 11mm.?

?Within seconds, minutes, and inches.?

?Everything turns up into nothing.?

?Yes, within a fraction of a second.?

?Same works for the purchase intent of the user.

?Purchase decisions are made in a matter of seconds.?

?Yes, the Subconscious memory capability of a person takes only 1.75 - 3.25 seconds to decide whether to buy or not from a particular shop; it may be physical or online.?

?Minimizing the customers’ sales friction time increases sales numbers.?

Always go simple, whether it can be a sign-up, product search, add to cart, checkout, payment gateway, or anything.?

?Make every process as simple as possible to make your customer feel super easy to reach you out & solve their pain points.?

?Make it Simple but significant.

Understand the key points on why your conversion is downscale & facing struggles?

?Identify the sale friction points??

• Poor sales alignment strategy
• Confusing customer navigation
• Ineffective steps through the road of checkout
• Lack of clarity with the further proceedings
• Unreal or incorrect CRM support
• Making customers hard-to-find your company info
• Missed deadlines and unfulfilled promises
• Lack of customer support
• Perplexing payment process

Driving customers to the site is very complex.?

But once the visitor comes in, then everything is based on how you react with the customer touchpoint.

Users will not easily visit a strange or new site to purchase unless or until your product or service really impresses them.

Reduce the sales friction time spent on your website to increase conversion

Always know who your customer is and what they look for.

Sales friction happens when something on the website stops the prospects from navigating to the progressive steps in the sales funnel.

Know what stops the prospect and address the issue to create a sales funnel flow without interruption.

Improve the website design

Your site is the place where prospects get to know who you are and what you are capable of. Create a user-friendly site experience for visitors to move on without a hitch.

Do you know??

54% of the abandoned checkouts, bounce rate, and prospect exits are caused by a cumbersome website structure that confuses the buyer.?

Go with a Stern site structure.

Clarify your visitors with the right information. Keep it short and simple. Give instant support to customers who are looking for assistance.?

Reduce Requirements

No one is ready to spare their time. Don’t make your customer engage with many tasks in the conversion process. Don’t ask users to create an account, sign up, log in, verify email, and so on to make a single purchase.?

Instead, go with the guest account option and collect only the necessary information for the purchase.

Reduce the user requirement to improve the conversion rate.

Know your buyer persona better.

Understand your prospects better than anything else. Know what they need and deliver how your brand can solve their pain points.

• What do they need??
• What are they actually looking for?
• What do they want us to do?
• What solution are they most comfortable with?

Be Clear.?

Clear thinking at the right moment stipulates conversion.

Utilize social proof as the secret sauce

Social proofing - the most intrinsic marketing methodology to 10X your customer intervention and retention. The persuasion theory can be achieved by social proofing theory.?

Use your customer review, ratings, and testimonial videos to highlight your brand’s credibility. Social proof works best at the time when people are unaware of your product or service, and automatically, they look for public opinion and existing customer reviews for trust issues.?

70% of online deal closures are carried out using social proofing theory.?

Build a loyal community on behalf of your brand

As previously said,?

“Authentic brands win.”

Create a community for your brand. This can be achieved only when your brand is loyal enough to the customer, and the customer will.

It’s hard. Really hard to acquire new customers every time.?

Make your existing customer purchase repeatedly through drive-repeat purchase campaigns.?

Only offers will not retain existing customers. It takes much more than that.

• Brand quality
• Loyalty
• Create a customer relationship beyond conversion
• Great customer support
• Give more than they need
• Surprise with your every move
• Make your customer feel delighted after every purchase
• Grow customer base through referral programs?
• Offer the best price for your loyal customers

Dump the sales funnel with prospects in a loop without friction.

Prospecting the perfect audience pays.