The flywheel of business charter growth

I was reading Understanding Amazon Flywheel where it describes a flywheel as "a system where each of the components is an accelerator. Invest in any one of the components and, as the flywheel spins, it benefits all components." It carries a very famous picture of Amazon flywheel which shows how each component of the flywheel is contributing to the accelerating growth of business. For example, if the traffic on website increases, it drives more sellers to further increase their offerings and thus accelerate the selection on the website.

Why am I talking about this? Recently I have written a few blogs around how a company should go about hiring top performers from the industry. A few of them are: Best hires are passionate engineers with major past accomplishments, 5 well-balanced tips Hiring Manager should follow to hire top engineers and How to conduct well measured programming interviews and importance of interviewer humility. Everyone wants to hire the best, but the definition of the best varies.

If you were to ask me what are the top 2 traits of the best that make them stand out, it is their passion and perseverance to deliver major accomplishments.

Coincidentally, these are the engineers who get the best performance appraisal as well.

Just like the secret of Amazon's accelerating growth was the mission to provide superior customer experience as highlighted in the Amazon flywheel above, the one thing that can contribute to the growth of your business charter is hiring of such top passionate engineers. This could be the flywheel of your business charter growth:

Hiring top passionate performers leads to an inspired team that is self-driven to learn new skills with high quality as their tenet, which drives building of better and higher quality software products. This further increases the trust and confidence of VPs/Sr Leadership in your org, which in turn leads to growth of your business charter that causes newer strategic products to come your way. This in turn leads to further hiring of more such top performers, and more such products being built and further growth of charter, and the cycle continues while increasing the radius of the circle along the way (which means an expanding charter).

Long term sustainable growth of your charter is only possible if Sr Leadership trusts that high quality products are delivered as a habit, year-after-year. Hiring top passionate engineers is at the root of this flywheel.

These top performers will find ways to make the uncool projects cool and help you further grow your charter with newer ideas and strong on the ground execution.

This may already be familiar to many of you but its very easy to lose sight of the long term vision and start focusing on tactical things in our daily grind. But I think its important that we always have it in the back of our minds.

What do you think? Please share your valuable thoughts in the comments section below.

Disclaimer: All the postings and views on this site are my own and has no bearing whatsoever on my employer's position.

Keywords: #hiring, #attitude, #PassionateEngineers, #HiringManager, #OrgGrowth, #BusinessCharter