Flying back in, what have I done!?

First of all, who loves the YouTube style clickbait!

If you read my stepping down post from a few months ago, welcome back! It turns out I am really not great at being idle for too long.

I have to say, I have been a little apprehensive about this announcement, I am not sure why as it is not like I have much of an audience, it is more the fear of the 'Tricky Second Album' as I like to call it. Just After Midnight was, and still is, a great business (if I don't say so myself) so I guess I put a little expectation on us to do well with the next thing.

OK enough procrastinating, here is the story about our new business Turn it Off

When working with AWS and Azure clients over the last 10 years, one thing was very clear. Most do not understand and 100% do not enjoy the bills they get from these provider at the end of the month.

The promise of cloud was always 'on-demand' and 'pay for what you use' and that it will be far cheaper than where you were pre-cloud. The reality for many has been quite the opposite. Costs have spiralled and nobody seems to have any control.

Added to this, the cloud industry is one of the fastest growing polluters in terms of carbon output (this was even before the new AI GPUs) and these datacentres guzzle up an unholy amount of water for cooling.

So we looked at the tools available vs the practical realities for engineers day-to day and established a few things:

a) The majority of cloud waste (estimated at 30% of all cloud spend!) is caused by humans, things just get left on. You know when you walk past an office tower at night and ALL of the lights are on? The same is happening in cloud.

b) FinOps as a discipline is complex. Most FinOps tooling (the people that help save money on your cloud bill) focus on reservations (paying a bit less to rent resources long-term) OR providing you loads of data but not taking much action.

c) Generally, if you give people a simple solution that takes away some of the pain and does not require 6-months or implementation and organisation change, they like it.

So we built a new SaaS product, Turn it Off , to help businesses gain control of their cloud and turn off cloud environments, applications and resources when not in use (think staging, UAT or even prod environments which are not used 24/7). It's super simple to set up and reduces bills and cloud carbon emissions immediately.

We think it is a pretty cool tool, we use AI to run predictive scheduling and intelligent latency detection to make the human touch minimal.

Where you do want a human touch we have a ground-breaking feature that allows business bring systems online when they need them without having to raise a ticket with IT.

Best of all no budget needs to be found as we operate on a Pay as you Save model so you could start today and have saved money and CO2e output by the time you wake up tomorrow. No win no fee ;)

You can check it out here www.turnitoff.ai

I am very happy to be working with Andromeda Booth , Kris Croucher and Jonathan von Abo again and looking forward to this next adventure from always-on to always-off!

Give us a shout if you would like to hear more or grab a demo and don't forget to like and subscribe and all that.