FLOW Interaction data vs EPOS Transaction data

The big difference between FLOW data and EPOS data is the number of data points and where the data points are captured.

While EPOS data contains item, quantity bought, price and time of purchase, FLOW data contains information about how the products are shopped at the shelf - including the product interaction sequence and timings.

FLOW data can tell you how and why items are purchased (realized sales), and which items that were rejected or substituted (potential sales).

FLOW data provides high quality insights of how effective the shelf is at converting visitors to buyers, how the shoppability changes during a stockout situation and if lost shoppers are a problem.?

In a large number of our client projects we see that decisions based on FLOW data have a better and more accurate outcome than decisions purely based on EPOS data.?

Through a series of small articles we will explain how you can use FLOW data to reveal massive value opportunities and untapped improvement areas for your shelf and category.

If you can’t wait, contact us for more information: [email protected]