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Florian Wüest
I help B2B SaaS get more meetings and revenue using MVGM (minimum viable growth marketing).
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If you’re thinking about hiring a personal trainer or a coach, then this is the best article you’ll read all week.
? I’ve trained 1,000s of people in-person as a fitness trainer.
? Supervised 40 trainers as a manager of 5 fitness centers in the heart of Switzerland.
? And have now worked with 300+ vegans from 24 countries online as the founder of fitvegans[.]com.
Here’s 3 reasons you should hire a personal trainer or fitness professional:
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According to a 2015 study, 1 out of 50 people in the US have the body fat percentage required for a sixpack.
In comparison, the US boasts 21,000,000+ millionaires. This means that 1 out of 15 people in the US are millionaires.
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Shocker, right?
Yes, on social media it might seem that everyone is in shape. Social media is great at that thing..
.. at which thing? Well, serving us an off-base picture of reality.
But in the reality zip code - far away from the social media zip code - only a teeny-tiny percentage of the population is waltzing through life in great physical condition.
So if you want to get in shape as quickly as possible..
.. you have to beat momentous odds that are stacked against you.
For that, you often need guidance.
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Given the previous facts, this might sound outrageous:
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However, how do you value your time?
Working with the right person is like buying time. Because you’ll save 1,000-plus hours of figuring this out on your own.
1,000 hours+ is what it took me - and what it took for the rare breed of fit people I know.
So let’s say you make a minimum wage of $7.25. Saving 1,000+ hours is worth $7,250 to you.
A dollar saved is a dollar earned..
.. so technically, that is your war chest which you could use to deploy towards getting in shape.
I say ‘technically’, because most people do not think that way..
Most people squander their time but guard their money. Which is nonsensical. Money is replaceable while time isn’t.
If you’re the rare breed of people that values your time more than money, you might soon join the rare breed of people that are in shape.
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In his best-selling book ‘Atomic Habits’, James Clear outlines that every day we vote with our behaviors which person we are.
The author makes a compelling argument that our behaviors create our identity: As we do, so we are.
I agree, however..
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In the past, I’ve coached some friends and acquaintances for free. A big mistake. I can not name one person that has gotten in shape and maintained it. Not one.
The reality is that if we pay, we pay attention.
This might not always be true, as I’m sure we all have fitness equipment that we barely use, however..
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It makes it easier to form habits with paid decisions because putting money on our actions increases their significance.
I have plenty of friends that are in business. All are intelligent and hardworking. But..
..some friends are very successful, while some are still struggling.
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The only people I know that fail to enjoy at least a decent level of success in business after 5+ years of trying are the ones who have not invested in themselves significantly.
Books are not enough. You have to bite the bullet and shovel the moolah out of your wallet sometimes.
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The 3 reasons of hiring a personal trainer are:
1 You get there quicker
2. You time travel
3. You vote with your dollar
Having said that, there’s one problem: Not all personal trainers are created equal.
Some are fantastic, while some might kill you.
While personal trainers killing their clients are rare (but sad to say it happens, in bodybuilding circles largely), it’s nonetheless hard to distinguish between ‘ok’ and ‘great’.
In the next post tomorrow I’ll dive a bit deeper into what differentiates these two.