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If you’re keen on hiring a personal trainer - and do not know what to look out for - then here’s a quick guide to find the best one for you.

Let’s start by looking at what the ‘great’ professional is:

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A ‘great’ personal trainer will inevitably be in large demand. Which means: They might be able to sneak you in 3 weeks from now at 9pm.

They will also charge you on average $200-$300 per hour, but..

.. everything they charge you will be worth it.

More on why that is later.

Yes, the ‘normal’ salary of a personal trainer is $50 per hour. But the ‘normal’ includes the well-meaning but naive personal trainer that holds an exercise plan in one hand - and a burger-turner for their weekend job in another.

The second best option you can go for, if you do not find a great personal trainer in your vicinity, is to work with a trainer online.

Most ‘great’ personal trainers often exclusively work online, because it allows them flexibility of time and location.

Luckily what benefits ‘great’ personal trainers, will often benefit you. Here’s why working with such a person online might be a wonderful idea:

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Let me share something politically incorrect (but true): Competency is as rare as a drop of rain in the desert.

Very few people know what they’re doing. Every entrepreneur or professional in charge of job interviews is familiar with that fact. You have to shift through hundreds of interviews to find one person of excellence.

Here’s the reality: Unless you lucked out and somehow were born in competency-zip-code, you’re limited by your location tremendously.

In a good likelihood, personal trainers around you will be ‘just good enough’. That is ‘good enough’ to keep their jobs and not get sued.

To deal with that, you have to branch out and take advantage of the wonders of the internet.

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Being a personal trainer is a wonderful business model: As an established, ‘great’ personal trainer, you do not need more than 10-20 loyal, high net-worth clients to make a good living.

If you meet with each of your clients 2x per week and charge a rate of $200 per hour, you’re racking in the moolah by the truckloads.

As a result, you have very little incentive to accommodate new clients. Most trainers at that level prefer to take an additional vacation or spend time with their family instead of accommodating a newbie client with an average sized wallet.

If you somehow manage to rattle such a personal trainer out of their success-infused slumber, you’ll be meeting at odd times in a packed gym a few weeks distant in the future, but..

.. that is loooong after your initial burst of motivation has faded off.

If you decide to work with a great online trainer, you have to deal with none of that..

At fitvegans[.]com, we got 40+ active clients at any time. This is 2-4x as much as a ‘great’ personal trainer might have - and we charge significantly less for it..

We still onboard on average 2 new clients per week. These clients get to book a consultation call with us within max. 3 days. And if they’re a good fit and our program fits their budget, they get started on average within 48h.

I do not want to do the math on that, but that is simply significantly quicker.

Even more so, said clients do not have to do a workout at a packed, sweaty-smelling gym at odd times. 80% of our clients train in the comfort of their home with none, or very rudimentary equipment (pull up bar/ TRX).

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In a previous post, I’ve outlined what it takes to be ‘great’ with an example of the painting of the Mona Lisa.

Let me quickly re-iterate: Leonardo Da Vinci started with a passion for painting, but to learn how to paint excellently, he needed to become multi-disciplinary.

To achieve excellence, Da Vinci:

? Illegally dissected cadavers in the middle of the night to understand the underlying anatomy.

? Studied light, landscape and engineering to accurately display the 3-dimensional setting.

Leonardo had, what Google headhunters might call, a T-shaped skill set: He had a deep skill set at one thing, painting, but had a broad knowledge in pretty much anything else.

A T-shaped skill set is not a consequence of competency, it’s a precursor to it. ‘Great’ people at their craft often know a lot, about pretty much anything.

Not only because said people are blessed (or cursed) with insatiable curiosity, but..

.. also because knowledge of multiple fields intertwines.

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Imagine the tree of excellence as having dispersed branches..

Often, the branch above you is out of reach. So to get higher and higher in the quest of knowledge, you need to monkey-branch to another tree. Then climb that tree temporarily, only to finally monkey-branch back to your original tree.

Long story short: You often can’t afford to work with an inexpensive professional.

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A ‘great’ trainer has realized that a client rarely ever gets in shape doing physical activity alone. Yep, the success rate of most ‘average’ personal trainers is abysmally low.

What is required is nutrition. And nutrition is a completely different skill set than physical activity.

Which means for you (the client): Cha-ching!

A new hunt for a professional (nutritionist) and a new invoice. Wonderful.

After nutrition and workouts are taken care of, the professional realizes that giving people a strategy is the easy part. Getting people to follow the strategy is the hard part.

Which means for you: Cha-ching!

A new hunt for a professional (psychologist, mindset coach) and a new invoice. Wonderful.

After you (the client) follow the strategy and are doing what you know that you should do, you’re faced with another challenge. You’re entirely dependent on the many professionals that you work with - and they seem to want to bill you ad infinitum.

You figure what you truly need is a sustainable lifestyle change..

.. which means, you guessed it: Cha-ching!

A new hunt for a professional (behavioral change specialist) and a new invoice. Wonderful.

Moral of the story: Bite the bullet now and find and hire a ‘great’ professional once.

The alternative to that is hiring an ‘ok’ professional now - and then biting the bullet later. Multiple times.