Flooring The Competition: Award-Winning Brand Introduces A New Era In Luxury Hardwood

European Flooring goes a step above the rest with their innovative engineered hardwood offerings

[MIAMI, Flo., Apr. 16, 2024] The nation’s leading architects and interior designers rely on the Florida-based brand for all of their flooring needs due to their elevated quality and craftsmanship.

Every industry has its trailblazers and innovators. The tech world has Apple, the automotive sector has Tesla, and the flooring industry has European Flooring, the consecutive two-time winners of the Luxe RED Award for ‘Best Flooring in the Nation.’

One might not think that hardwood needs to be high-tech. After all, it’s a material that’s inherently durable and resilient. But even the most naturally strong planks have room for improvement, and European Flooring is setting a new standard with their premium engineered hardwood planks.?

The brand works exclusively with Legno Bastone, the fifth-generation hardwood plank company that sets European Flooring apart from the competition. Legno Bastone has become synonymous with high quality and artisanry over the decades it has been in business. Founded in the late 1800s by Luigi Bastone, the company is still family-owned and dedicated to preserving traditional European craftsmanship techniques.

Certain things never change, like the sourcing process. Each Legno Bastone plank is derived from a well-preserved old-growth European forest and specially selected for its enhanced structural integrity. Trees are typically over 150 years old and have been carefully maintained over the course of their lives. This gives them enough time to gain higher levels of strength while developing one-of-a-kind characteristics like distinctive grains and knots.

As longtime hardwood advocates and devotees, Legno Bastone cares deeply for the forests they source from. They make sure to replenish the raw lumber they take by working with conservationists who continually cultivate new trees in their place. This promotes a sustainable production cycle that benefits both consumers and the environment.

Tradition is integral to Legno Bastone, but the company understands the importance of innovation. Their planks are reinforced with unique treatments and finishes that put them in a league above your typical luxury hardwood floor.

The first is the marine-grade core, an addition that gives the planks unrivaled moisture and climate resistance. It’s created by using a meticulous cold-press method that eliminates any bubbles or pinholes for moisture to fall into and cause damage. The planks are supplemented with 7-11 layers of a marine-grade Baltic Birch plywood laid in opposite directions to increase durability. They’re then infused with a moisture-resistant adhesive that makes the planks suitable for any climate. Many rival brands heat up their adhesives to speed up the process and cut costs, but this often leads to the creation of bubbles and eventual damage. Thanks to their special core, Legno Bastone planks thrive in any part of the country, from the tropical humidity of Florida to the dry cold of the Midwest.

Next is the company’s patented all-natural, UV-cured, hard-wax protective oil finish that helps the floors maintain their strength and beauty no matter what comes their way. Stains, scratches, and general wear-and-tear are no match for this extra dense formula, which is applied in a double layer for optimal resilience. The hard-wax oil is more than just a surface coating; it penetrates and nourishes the hardwood below while enhancing the plank’s color and finish. And best of all, it’s completely safe and free from toxic chemicals and volatile organic compounds - unlike competitors who regularly use polyurethane, lacquer, and aluminum oxides in their finishes.

Finally, Legno Bastone hardwood is crafted to exude sophistication and timelessness so that customers can enjoy both style and quality. The trees are cut in the wide plank format, boasting longer lengths and wider widths to create an elegant and spacious visual effect.

European Flooring takes pride in providing in-house installation services performed by their Legno Bastone-trained team, the only one of its kind in the nation. Each plank is carefully placed to eliminate the appearance of joints and partitions, resulting in a seamless surface from wall to wall. The company has grown a diverse clientele of residential and commercial designers, architects, and homeowners and works closely with each customer to meet their specific needs and requirements. Whether it's the choice of wood, finish, or design, European Flooring has a Legno Bastone plank to suit every style and taste.

“After many months of shopping around, I found European Flooring and I am so glad I did. The team were great to work with and are very patient and knowledgeable. Their Legno Bastone floor selection is second to none and the product is amazing. Installation took 5 days to complete and the team was polite, neat, and skilled. They had to work around lots of furniture and replaced everything after each room was completed. My family is so impressed with the floor. Best investment in my home I ever made,” shares European Flooring client and Palm Beach homeowner Louis Romagnoli.

Legno Bastone hardwood floors are built to last, providing customers with a durable, innovative, and long-lasting flooring solution. With proper care and maintenance, they can easily last for decades, making them a smart investment for any home or business.

Those interested in elevating their next design project can enter the new era of luxury hardwood by visiting www.europeanflooring.com or contacting 1-888-995-9433. You can also discover design inspiration through the company’s social media channels: @europeanflooringofmiami, @europeanflooringofpalmbeach, @europeanflooringofftlauderdale, and @europeanflooringofsaltlakecity.

About European Flooring

European Flooring is a leading name in the design and hardwood flooring industries. Renowned for their commitment to quality, craftsmanship, and innovation, the Legno Bastone distributors have a loyal clientele of the nation’s top architects, interior designers, and luxury homeowners. The company is currently based in South Florida and has a digital platform in addition to their physical galleries in Miami, Palm Beach, Fort Lauderdale, and Salt Lake City.

For media inquiries, please contact:

Lindsey Kollasch

[email protected]

786-801-7317