Flipping the Script on the Business of Oral Healthcare

Healthcare sits at the intersection of innovation and exponential growth, poised for an evolution in patient outcomes made possible through the management services partnership model. Oral healthcare is no exception.

And as healthcare evolves, it’s imperative to demystify the role—and refute the myth—private equity serves in its future. A strategic, business-led partnership model approach to medicine is not the antithesis of better outcomes in healthcare. Rather, this kind of approach pays dividends for practitioners by allowing them to focus exclusively on what matters most: their patients.

The management services partnership model to the business of oral healthcare allows oral surgeons to:

• Prioritize patient care.
• Explore, learn, and offer cutting-edge medical procedures, as well as the most recent advances in technology.
• Streamline, or even eliminate, the business operations side of a healthcare practice.

By elevating oral surgeons’ autonomy to focus on what they do best, the partnership model provides them the freedom to be experts in the operating and exam rooms—not the boardroom.

The Partnership Model Delivers Exponential Results Fast

The model does more for oral surgery practices, through investments that:

• Accelerate growth.
• Drive profitability.
• Create a successful brand consumers love.
• Establish roots and build reputation within communities.

Oral surgeons should reconsider their perceptions of partnership models and reap the benefits that enable their practices to prioritize care and profits.

Here’s how the management services partnership model, backed by capital infusions, is the catalyst to drive transformative change in oral healthcare.

Frees Oral Surgeons to Focus on What They Do Best

Partnerships free oral surgeons from the business of running a practice so they can focus solely on being a physician. By taking on responsibilities unrelated to practicing medicine, the model supports oral surgery practices with their mission to provide full-access specialty care.

The day-to-day responsibilities of running a specialty practice—everything from streamlining administration, marketing, and human resources operations to facilitating strong reimbursement from insurance companies and easing the experience for consumers—are all but eliminated from the shoulders of oral surgeons.

This freedom reinvigorates practitioners to focus on what matters most like delivering exceptional care and mentoring the next generation of oral surgeons. With the ability of partnership models to expand the continuum of care for oral surgery practices through pioneering cutting-edge treatments and increasing broad-scope surgery capabilities, these surgeons are better able to advocate for their specialty and pave a seamless path to oral care for patients and healthcare consumers.

Creates More Educated Oral Healthcare Consumers

Educating patients on how to be better informed healthcare consumers is key.

While many people know a visit to an oral surgeon is required to have wisdom teeth removed or dental implants inserted, the challenge is to teach consumers that oral surgeons treat many other issues. For example, oral surgeons not only treat people who suffer from TMJ, underbites, or tooth pain, but they also treat sinus problems, neck issues, and even ear pain.

To educate patients on the value of calling an oral surgeon first, it’s important to create and build brands for oral surgery practices simultaneous to growing their business. Through marketing, we can recalibrate patients’ understanding of the oral healthcare specialty, reinforce its accessibility, and reduce patients’ hurdles within a complex healthcare system.

Positions Oral Surgeons as a Destination for Care

Patients demand better options to find care when they need it. Searching the internet, receiving recommendations from friends and family, and obtaining a dentist referral, takes time and can cause aggravation.

Oral surgery is not a tertiary part of the dental experience. At some point, it’s a specialty that defines a part of someone’s life and should be positioned as such—as the destination of care.

This requires a complete rewrite of the overall oral health narrative.

It’s time to build on the referral as the single and standard operating procedure and challenge this time-intensive status quo. Eliminating extraneous appointments is inherently better for patients, physicians, and the healthcare industry at large. One less office visit means patients spend less time on the tedious tasks of healthcare and allows oral surgeons to provide treatment options sooner. This combination eases the healthcare system’s complexities and ultimately delivers the accessible care patients deserve. Developing a symbiotic approach that leverages the referral structure while meeting the future consumers want and need will be critical.

Let Experts Be Experts

Streamlining the American healthcare system poses one of the greatest challenges of our time. It’s complicated. It’s messy. It’s costly. And it can be scary.

Solving this challenge demands fresh thinking as we explore how we think about—and consume—healthcare. It’s time to let the experts be experts. Let’s remove the business barriers oral surgeons face so they can provide the advanced care everyone needs.

The management services partnership model stands on the cusp of what is possible for the oral surgery industry. It can change the trajectory of healthcare in this country.