Flipkart launches rich advertising.

This was long overdue. In spite of being one of the largest ecommerce platforms and a pioneer in India, Flipkart was lagging on the advertisement front for a long time. With rich advertising, Flipkart has taken steps to get on par with Amazon, which has been the pioneer in ecommerce advertising.?

Let’s take a deeper look at what Flipkart Rich Advertising has to offer.?

Flipkart Display Ads:?

One of the exciting features of Flipkart's rich advertising platform is the introduction of Mobile First Display Ads. With visually captivating, rich media, we can use display ads to enhance the visibility of the brand and products among the target audience on Flipkart's mobile platform. Hope they open this on the web platform as well soon.?

Flipkart Product Contextual Ads (PCA):?

Flipkart's product contextual ads (PCA) are designed to ensure that your products are prominently displayed within search results for categories related to your offerings. This format allows better visual communication of the product to capture the interest of shoppers who are actively searching for similar products.?

Flipkart Product Listing Ads (PLA):?

Flipkart's product listing ads (PLA) have long been popular and go to choice for advertisers, and with good reason. PLA allows you to showcase your products to relevant and high-intent customers, significantly improving your visibility and driving sales. The ROI has historically been good in this format in our experience. Now with the feature to add included and excluded keywords, we can use PLA for refined targeting and build campaign strategies around generic, defence, attack and high performance keywords.?

An Exciting Phase for Flipkart Ads:

We are currently entering an exhilarating phase for Flipkart Ads. Brands that embrace all the available formats and adopt a 360-degree campaign strategy on Flipkart will undoubtedly enjoy rapid growth and unprecedented success. It's an opportunity to position your brand at the forefront of innovation and connect with a massive customer base that Flipkart offers.?

Seller Square: Your Partner for Flipkart Ads

Seller Square, is an approved agency for Flipkart Ads with over 25 expert professionals and an experience of growing over 50 D2C brands. Reach out to us for a bespoke Flipkart growth strategy for your brand - [email protected]?