Flipkart launches 10-minute delivery service 'Minutes' in Bengaluru

Walmart-owned Flipkart has joined the ultra-fast delivery race with its new service, 'Minutes'. Launched in Bengaluru, it will compete against other quick-commerce players like Zepto, Swiggy's Instamart, and Zomato's Blinkit. This move follows months of speculation about Flipkart's entry into the 10-minute delivery market, as reported by Business Standard.

Flipkart's 'Minutes' service has kicked off in Bengaluru's tech and residential hotspots like HSR Layout, Gunjur, Bellandur, and Kadubeesanahalli. Catering to the high demand for speedy deliveries in these areas, Flipkart is offering a range of products including electronics and smartphones within a quick 10 to 15 minute timeframe.

“The service has gone live in select parts of Bengaluru,” said a person familiar with the matter. “The idea is to keep perfecting it first and then expand.”

Sources indicate that Flipkart aimed to run approximately 100 fulfillment centers to enhance its quick commerce strategy for the upcoming festive season. Industry insiders report that the 15-20 minute delivery services offered by competitors like Zepto, Instamart, and Blinkit are significantly capturing sales that would otherwise go to Flipkart and Amazon.