Flip or Flop? Where Does Your Brand Stand?

Building a brand is essential—just ask Coca-Cola, which spends billions annually on advertising that doesn’t mention prices or product details.

Instead, they focus on one thing: brand.

Similarly, Liquid Death, the billion-dollar water company, has rapidly scaled by putting branding first. Liquid Death CEO Mike Cessario believed in making healthy choices cool.

The result? Liquid Death hit a $1.4 billion valuation in just a few years, with sales rocketing from $110 million to $263 million between 2022 and 2023.

But how do you know if your brand is working? Marketers and founders often wonder: Is our brand strong? Should we rebrand?

Sometimes, it’s hard to know without clear indicators.

Here are a few ways to gauge the quality of your brand:

• Do you get referrals? A key indicator of brand success is word-of-mouth recommendations. Strong branding always stems from a strong product. People won’t recommend something they don’t believe in.
• What's your NPS score? If you don’t have access to this metric, use customer feedback and social media sentiment to gauge how customers feel.
• Would people wear your brand? This is an interesting one. Would people willingly wear a T-shirt from your company? If not, then your brand equity might need work.
• What’s your customer retention rate? A great brand leads to loyal customers. If retention is low, you may have a brand issue.

If you’re finding that people aren’t engaging with your brand—or worse, they aren’t sticking around—don’t worry. There are concrete steps you can take to turn things around and strengthen your brand’s presence.

Pro Tips:

• Focus on your Ideal Customer Profile (ICP), not just a target market.
• Survey existing customers regularly.
• Build a strong online presence that resonates with your audience.

TRENDING

Here’s what’s trending in the marketing world this week.

Instagram Introduces Teen Accounts

Instagram has launched Teen Accounts with built-in protections, limiting who can contact teens and controlling the content they see. Parents now have more oversight, as teens under 16 will need permission to adjust these settings.

Retailers Increasing AI Focus for the Holiday Season

As the holiday season approaches, 70% of retailers are investing in AI to streamline operations, with a particular focus on social media ads and influencer marketing to attract Gen Z shoppers, according to a new report.

LinkedIn Company Page Strategies for 2025

LinkedIn’s new features for company pages are giving businesses more tools to build their brand presence. Strategies like launching newsletters and leveraging premium CTAs are becoming essential for B2B marketers.

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?? How to Grow an X Account??

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