The Flexon Approach to reach your target audience
Obidinna Victor
I help organizations and businesses increase their profits through marketing.
What is the first thing you do when you are faced with a problem?
Do you take the generic approach to solving that problem or do you sit further back to see if there are gaps that present opportunities for growth??
We face problems every day, especially in this part of the world but a generic approach will not do much in the long run.
Hence, the Flexon approach is one that young professionals should begin to look into to stand out.
This great approach to problem-solving was developed and proven by McKinsey.
This approach basically promotes using specialized lenses instead of generic ones to solve problems.
There is a reason why most people prefer to go see a specialist because they know that the root problem will be revealed and the solution will be proffered.
There are 5 of them as prescribed by McKinsey but I will focus on one which is the most important today, especially for young professionals on LinkedIn.
It is called the Network Flexon, a specialized approach to helping you find the right audience.
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You have probably heard how your network is your networth and this is true, especially on LinkedIn.
This approach helps you channel your energy to the actions that will bring you the most results similar to the Pareto Principle.
With this approach for instance, rather than sending out cold messages to all your connections, you sit back and identify a network of people who are thought leaders and have the capacity to influence others in a field you are interested in.
Next, you connect and add value to these group of people by either leaving thoughtful comments under their posts or going further as meeting them in an event where they are to speak and introducing yourself by highlighting what you gained from their session.
Impressions like this last long and in no time, when an opportunity comes up where your skill is suitable, they would be glad to recommend you so long as that relationship is nurtured.?
I speak this from experience as it has worked for me in the past through the divine favour of God.
Dear young professional, the sky has a spot reserved for you, pay the required price to get on the wings of specialized knowledge that will take you there.
Kindly leave a comment if this was worth your time. Cheers!
I help businesses grow with data-driven strategies | Alx Certified Data Scientist | Business Strategist | Tech Transition Guide | Corporate Trainer
4 个月Thank you for sharing. I got so much insights.