Flexing Our Creative Muscle

Thanks for checking out another exciting edition of our monthly newsletter – we have some great news and insights to share with you this month!

For starters, I (Sarah) contributed another Forbes Council article – this time?sharing my insights into how PR can show?ROI and prove its value in today's metric-focused marketing landscape.

We?also discuss?some salient topics in and around idea-generation, character traits of successful creatives, and how to get better at producing top-notch ideas.

As always, we hope you enjoy the read, and remember: FRENZY?is marketing and PR?with a kick!

— Sarah and Dave?

Closing The Gap.

In today's B2B landscape, it's crucial to have a unified PR and marketing approach, and Sarah’s most recent Forbes article hits the nail on the head!

A strategic PR program doesn't just boost brand credibility and amplify marketing efforts — it also humanizes your brand. By integrating your marketing and PR strategies, you put yourself in a better position to connect with customers on an emotional level.

But historically, there has been a gap. Return on investment for even the most strategic PR efforts has been hard to prove on paper.

As a result, the frustrations around the measurement challenges of PR and how it needs to catch up to its closest cousin have been high for years.

If you are in a PR or integrated marketing position where you need to show some ROI for your PR efforts, this article is for you.

Strategic Retreat.

Here's the thing: Creativity doesn't thrive under constant pressure or endless contemplation.

It needs room to breathe.

Your brain is an incredible problem-solver, often working best when you're not actively putting it to the task.

Ever noticed how breakthrough ideas pop up during a shower or a casual stroll? We call this a strategic retreat – where you allow your subconscious to marinate ideas, connecting dots you didn't even know existed.

Embrace this holistic approach – work intensely, but also step back, refresh, and allow your mind to wander.

Creative Must-have's.

The value of creativity has never been more pronounced.

But what truly sets apart successful creatives in our field?

It’s not just about having a knack for eye-catching designs or catchy taglines; it runs deeper.

Every good creative person possesses these two indispensable traits:

Great creatives have an insatiable curiosity about the world around them. They can delve into any subject, find its essence and draw inspiration from it – whether it's emerging tech, ancient art, or the latest consumer trends. This ability not only fuels their creativity but also ensures that their work resonates across diverse audiences and platforms.

The best creatives are also not just thinkers; they're explorers. Their browsing is not aimless but purposeful – seeking inspiration, understanding nuances and connecting dots across disciplines. It’s about being well-informed and ready to adapt that knowledge into insightful marketing strategies.

Encourage your creative teams to explore widely and dig deeply. The more diverse their interests and knowledge, the more unique and compelling their outputs will be.

Proficiency In The Process.

Ever watched a colleague or industry peer pull a revolutionary idea seemingly out of thin air?

It's an impressive, and sometimes bewildering moment. How do they do it?

This can spark a mix of admiration and intimidation. But, here's a little secret: what seems spontaneous is rarely so.

When it comes to creativity, the 'eureka' moment is just the tip of the iceberg. Beneath the surface lies a vast expanse of unseen effort. What you’re witnessing is the culmination of countless hours of research, learning and brainstorming—processes that are not often glamorous, but absolutely essential.

Creativity is not about a sudden spark of genius as much as it is about discipline, persistence and the invisible routine of nurturing ideas daily.

If you’re feeling daunted by the creativity of others: remember, creativity is a muscle, and like any muscle, it grows stronger with practice.

Learn more at frenzy.agency.