A flexible working life awaits

Running your own business is hot right now. Almost 80% of Swedish people feel that they have good business opportunities in their immediate surroundings. The main attraction is flexibility, according to a study by market research company Ipsos.

In Network Marketing, you decide when, how much and with whom you want to work. This freedom and flexibility in the business model are exactly what attract many people. A study conducted by international market research company Ipsos shows that one in three network marketers choose Network Marketing because it enables them to build their own business at their own pace.

“The labour market continues to change at an ever faster rate. Working hours are getting longer, commuting takes hours extra as more and more people are moving out of urban centres. A lot of people are connected 24/7. That’s why I think many people are looking for other, better alternatives,” says Fredric Alerstam, Country Manager at Forever Living Scandinavia.

The very heart of Network Marketing has always been the face-to-face meeting between seller and customer. This is still the case, but the Ipsos research shows that the one-on-one meeting has now been supplemented by social media and other online platforms. 50% of all sales today take place online, and social media account for 24%. Having said that, almost 80% of network marketers still believe that the real strength of Network Marketing lies in the face-to-face meeting.

Read more about working as a Forever business owner