The Flexible American Dream

??HAPPY FREEDOM DAY!

In 1996, I embarked on a journey to the U.S., chasing the American Dream—a dream of financial and lifestyle freedom. Fast forward to 2024, and the landscape of this dream has transformed dramatically.

The way I see it, the American Dream has evolved into something more flexible and attainable from anywhere in the world. You don’t even have to live in the United States to get an education, find a job, even start a business.?

I recently traveled to Chicago and Boston to present the Unhustle message to top industry leaders. One trip started in Cabo San Lucas, the other in Reno. The locations didn’t matter. What mattered was the freedom to work from anywhere. It’s a lot cheaper in Mexico than it is in Lake Tahoe.?

Every morning, I cherish my creative time, whether it’s by the serene shores of Lake Tahoe or in my cozy airstream in Baja. True freedom is doing what you want, when you want, with whoever you want. Get the t-shirt here.?

Most people yearn for this freedom, flexibility, and autonomy.

Let’s dive into 3 key trends reshaping the American Dream.

1. REMOTE WORK

America remains the land of opportunity, but the way we work has changed. Remote work has revolutionized the workplace, offering unprecedented flexibility and is the most important aspect of a job for most.?

Some stats from the US Career Institute show that remote work offers:?

• Majority Preference: Over 95% of workers desire some form of remote work. 54% prefer fully remote, 41% favor a hybrid schedule, and only 5% want full-time office work.
• Productivity Boost: 79% of managers believe their teams are more productive when working remotely.
• Feasibility: Approximately 75 million U.S. employees, or 56% of the non-self-employed workforce, could work from home.
• Time Savings: Remote workers save an average of 55 minutes daily by avoiding commutes.
• Cost Efficiency: Employees can save up to $12,000 annually by working remotely, while companies save around $10,600 per remote worker.
• Health Benefits: Remote work positively impacts mental and physical health. 93% of professionals agree it enhances their mental health, and 90% report physical health benefits. Reduced stress, less burnout, and healthier food choices are top benefits.

The Big Idea: By 2025 up to 36.2 million Americans will be working remotely. That’s only 14% of the adult population in the U.S. This presents a huge opportunity for a company to explore how to attract top and retain top talent. Being able to stay focused while working from home is key for remote work.?

2. DIGITAL TRANSFORMATION

Digital transformation (DX) is critical for staying competitive. It encompasses cloud infrastructure, AI, machine learning, and more.

• Strategic Priority: 64% of organizations need new digital businesses to remain competitive (McKinsey)
• Widespread Impact: 84% of organizations feel digital transformation has already disrupted their industry.
• Digital transformation is a top priority for 74% of organizations (Flexera).?

The Big Idea: Digital transformation revolutionizes work, fostering improved collaboration, autonomy, and upskilling. With all this change, being resilient and adaptable to change is going to be the superpower of the future.?

3. GENERATIONAL DIFFERENCES & BURNOUT

The workforce now comprises multiple generations, each with unique needs.

• Diverse Workforce: By next year, the global workforce will include 6% Baby Boomers, 35% Gen X, 35% Gen Y, and 24% Gen Z. By 2025, millennials will make up three-quarters of the global workforce.
• Burnout: Millennials are the most burnout-prone generation, with Gen Z close behind. Regardless of generation, burnout remains a significant issue.

The Big Idea: You Don’t Have to Burn Out to Achieve Your Goals

Burnout doesn’t have to be the price of success. Unhustle offers a different path.

WANTED: 10 BETA-TESTERS FOR THE ULTIMATE BURNOUT PREVENTION MINI-COURSE

Learn to thrive in an always-on world in less than 2 hours. Sign up to become a beta-tester today.?Enrollment closes July 10th.

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P.S. Grab the Flexible American T-shirt today.?

Happy Freedom Day!

Milena