The Fleet Success Playbook

The Fleet Success Playbook?

Today, March 21st kicks off the 2nd annual Fleet Success Summit based on the Fleet Success Playbook and wildly popular Fleet Success Podcast by Ron Turley Associates own Josh Turley, Jeff Jenkins, and Steve?Saltzgiver and their many fleet industry experts and guests.?

Introduction?

Fleet management can be a complex and challenging task, but with the right strategy, it can also be highly rewarding. In this blog, we will explore the Fleet Success Playbook, a framework developed by Josh Turley, Jeff Jenkins, and Steve Saltzgiver, which outlines four pillars that are crucial to the success of any fleet operation.

Pillar 1: Stakeholder Satisfaction

The first pillar of the Fleet Success Playbook is stakeholder satisfaction. Fleet management is not just about maintaining vehicles and managing drivers; it is also about meeting the needs of a wide range of stakeholders. These stakeholders can include customers, employees, shareholders, and regulatory bodies. Hilary Benn says, “Resource efficiency – it’s about only taking what we need.”

According to Jeff Jenkins, "Fleet managers need to keep all stakeholders in mind when making decisions, whether it's choosing which vehicles to purchase or deciding on a maintenance schedule." This means listening to feedback, being responsive to concerns, and ensuring that all stakeholders are satisfied with the service provided.

One way to ensure stakeholder satisfaction is to prioritize safety. According to a report by the National Safety Council, motor vehicle crashes cost employers $47.4 billion in 2013. By prioritizing safety, fleet managers can reduce the risk of accidents and minimize the impact on stakeholders.

I always liked what Stephen Covey says, "When trust is high, the dividend you receive is like a performance multiplier, elevating and improving every dimension of your organization and your life.... In a company, high trust materially improves communication, collaboration, execution, innovation, strategy, engagement, partnering, and relationships with all stakeholders."

Pillar 2: Intentional Culture

The second pillar of the Fleet Success Playbook is intentional culture. Fleet management is not just about numbers and statistics; it is also about creating a culture of excellence. This means instilling a sense of pride and ownership among employees, and fostering a culture of continuous improvement.

As Steve Saltzgiver puts it, "Culture is the backbone of any successful fleet operation." This means creating a positive work environment, providing opportunities for training and development, and recognizing and rewarding outstanding performance. Further, Patrick Lencioni, says "An organization has integrity—is healthy—when it is whole, consistent, and complete, that is, when its management, operations, strategy, and culture fit together and make sense."

According to an article in FleetOwner, "fostering a culture of excellence can have a significant impact on the success of a fleet operation." By creating a culture that values safety, efficiency, and innovation, fleet managers can motivate employees to perform at their best and achieve their goals.

Pillar 3: Resource Efficiency

The third pillar of the Fleet Success Playbook is resource efficiency. Fleet management is not just about minimizing costs; it is also about maximizing the use of resources. This means optimizing vehicle usage, reducing fuel consumption, and minimizing maintenance costs.

As Josh Turley explains, "Fleet managers need to be strategic in their use of resources, and look for ways to optimize efficiency without compromising safety or performance." This means using data and analytics to identify areas for improvement, and investing in technology that can help streamline operations.

One example of this is telematics technology, which can provide real-time data on vehicle performance, fuel consumption, and driver behavior. According to an article in FleetOwner, "telematics can help fleet managers optimize vehicle usage, reduce fuel consumption, and improve driver safety."

Pillar 4: Risk Management

The fourth and final pillar of the Fleet Success Playbook is risk management. Fleet management is not just about minimizing risk; it is also about proactively identifying and mitigating potential hazards. This means developing a comprehensive risk management plan, and ensuring that all stakeholders are aware of potential risks and how to address them.

As Jeff Jenkins puts it, "Risk management is an ongoing process that requires continuous monitoring and improvement." This means regularly reviewing and updating risk management strategies, and investing in training and education to ensure that all stakeholders are equipped to handle potential hazards.

One example of this is driver training programs, which can help drivers identify potential hazards and take appropriate action to avoid them. According to an article in FleetOwner, "effective driver training programs can help reduce accidents and minimize the impact of accidents when they do occur."

Conclusion

In summary, the Fleet Success Playbook provides a comprehensive framework for fleet management success. Fleet success requires a multifaceted approach that includes stakeholder satisfaction, intentional culture, resource efficiency, and risk management. By prioritizing these four pillars, fleet managers can create a solid foundation for success and ensure that their organization is operating at peak efficiency.

The Fleet Success Team of Josh Turley, Jeff Jenkins, and Steve Saltzgiver are celebrating their 100 Podcast milestone this week. Join the Fleet Success Podcast where you stream your favorite podcasts for more great insights about these four pillars of fleet success.