FLAWSOME! X FOODCHAIN – MARKETING MANAGER – CARDIFF

FOODCHAIN are excited to present a new Marketing Manager opportunity to join a growing drinks brand, FLAWSOME!

Based in Cardiff, they transform imperfect fruit into perfect juice and exist to create a world where food isn't wasted needlessly.

Flawsome! is setup for rapid growth and we are looking for someone to join their marketing team who can inspire and build a winning team around them.

About Flawsome!

Flawsome! was founded by passionate duo Karina and Maciek who were inspired by their nan’s tasty recipes to start saving imperfect fruit and transform it into perfectly crafted cold-pressed juice.

A trip to a local farm opened the eyes of the founders to the food waste problem — specifically the devastating effect that excessive aesthetic standards imposed by supermarkets have on the food we consume.

When the couple learned about the food and plastic waste they decided to take their nans’ tasty recipes and transform imperfect produce into perfect cold-pressed drinks.

Who decides what imperfect is anyway?

What are the Flawsome! products?

Flawsome! is a range of 100% cold-pressed fruit juices and lightly sparkling juice drinks made from surplus and wonky fruit with NO Sugar, NO Sweetener, and ABSOLUTELY NOTHING Artificial.

Currently in eight flavours (juices); sweet and sour apple, apple and orange, pumpkin, superberry, strawberry, beetroot, mango and orange juice, it’s a perfect craft drink that you can enjoy on its own or as a mixer.

Flawsome! has recently introduced three flavours of cold-fizzed lightly sparkling juice drinks in an innovative BPA-free can. Drinks are available in 3 flavours — Rhubarb & Apple, Sweet & Sour Apple, and Sour Cherry & Apple. 60kcal in a can, refreshing, all natural!

  What is the role?

FOODCHAIN are introducing them to creative and strategic Marketing Managers who are excited by the task of working with one of the UK’s most sustainable and exciting brands.

We are looking for someone who has experience building, managing and executing a total marketing strategy and budget.

You will have a proven track record and work closely with the Head of Sales and Founders to make Flawsome! a truly iconic brand in the UK.

Flawsome! is setup for rapid growth and we are looking for someone who can inspire and build a winning team around them.

 Key Responsibilities include...

Deliver, support and inspire the total annual business plan.

• Development and implementation of the marketing objectives, strategy and plan across all elements of the marketing mix.
• Emphasis on driving awareness and trial around the Flawsome! brand and products.

Manage and develop the Marketing Team.

• Manage and inspire the current team and grow and train new members.
• Ensure the total marketing team are working towards their set objectives and goals to deliver the marketing plan.

Create perfect brand experiences for consumers to encourage people to LOVE the Flawsome! brand and join the movement.

• Drive experiential Flawsome! moments at scale to introduce consumers to the Flawsome! brand in a sustainable Flawsome! way.
• Ensure all marketing comms are clear and effective in bringing the Flawsome! brand to life and getting consumers excited about the brand.
• Lead on innovation of the Flawsome! brand experiences to effectively grow the Flawsome! community.

Trade and digital support to ensure Flawsome! is always shining at point of purchase.

• Close alignment with Head of Sales on key customer plans and execution of these at a trade level.
• Clearly understand and drive the Flawsome! digital channels to ensure online customer growth and retention.
• Making sure Flawsome! is the most VISIBLE brand both in store and online!

Drive strategic direction of the Flawsome! brand.

• Understand key trends in the UK market and work closely with the founders and board to ensure that they’re always ahead of the game and constantly innovating and improving.
• Build solid relationships with other internal departments to ensure plans are delivered on time and in full.
• Carry out market research and report efficiently on product and proposition performance in market.

About You

You have experience in Drinks / FMCG marketing with proven track record.

You have a genuine passion for marketing and brand, and have experience of both building budgets and executing the marketing strategy.

You are an innovator, have entrepreneurial flair and love being part of a creative environment.

You love a challenge and approach problems with a can-do and positive attitude and not afraid to get stuck into all areas of a business in fast growth.

You have experience at managing and mentoring a team, a team player with a great sense of fun!

You have a genuine passion for sustainability - it's what they do!

Some Flawsome Perks

The opportunity to be working in a dynamic, ambitious and fun working environment, with flexible working if required, share options and as much Flawsome! as you can drink!

 This sounds like exactly the sort of challenge you have been waiting for! So what now?

Well if all the above sums you up then we would love to hear from you immediately!

Feel free to get in touch with us at FOODCHAIN via LinkedIn and we can arrange a suitable time to have a confidential conversation to discuss the opportunity in more detail.

Speak soon.