Flaws in LinkedIn Campaigns
As a B2B firm, most of the advertising done by my company is on LinkedIn. We use text campaigns, Inmails and sponsored updates. After the redesign of LinkedIn Campaigns, my frustration with LinkedIn advertising has grown. Let me know if you are a LinkedIn advertiser and face the same issues.
- Accessibility of LinkedIn Campaign Manager: The LinkedIn Campaign Manager is not easily accessible from the account admin's homepage. One has to click on 'Advertising', hover one's mouse on the Advertising tab on the Advertising page and then click on 'Log in to Campaign Manager'. That is 3 clicks to get to an important page that should be accessible using one click.
- Accuracy of campaign targeting: I am witnessing inaccurate targeting when I use multiple filters for my campaigns. Let me give you an example: I am running an ad for free analytics benchmarks (My company delivers business analytics services). The ad looks like this:
I have targeted the ad at the following industries:
, in the following countries:
,with the following job profiles:
When I check the demographic profile of the impressions I got, I see that the industries of most profiles targeted are not ones that I included in my list:
Higher Ed, IT Services and Internet in this list were not in my target list.
When I check the seniority of the impressions, here's what I get:
Clearly a lot of impressions are coming from Entry level professionals and managers, whom I did not intend to target.
The ad also ended up targeting professionals in countries that were not in my target list:
Please comment on whether you face the same issues and if so, what do you do about it.