Flaws get clicks

Perfect is boring. Flaws are fascinating.

Here's why brands (and people) that seem too polished - They're hard to trust. Hard to relate to. Hard to love.

But throw in a strategically placed whoopsie? Now we're talking.

It's like when your super-put-together friend trips on the sidewalk.

Suddenly, they're human. Approachable. Maybe even more likable.

The same goes for brands.

Admit a flaw? You're not just selling a product. You're building a relationship.

Think Domino's owning up to their cardboard-like crust.

Or Volkswagen's "Lemon" ad for the Beetle.

It's counterintuitive, sure. But it works.

Why?

Because we're all a little broken. A little messy. A little... human.

Show your scars.

Tell your "oops" stories.

Your audience will thank you for it.

(And hey, if you mess up this whole "being imperfect" thing?

That's just more material to work with.)

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