Flavorcon 2024 Expo Hall Sneak Peek: See the Taste Ingredients, Technologies & Services Highlights

Flavorcon 2024 is just weeks away, are you registered? Set for Harrah's Resort & Casino in Atlantic City, NJ, from October 8-9, flavor professionals from around the world are invited to explore the two-day expo hall?featuring the latest debuts in taste technologies. Take a look at our expo hall highlights below! Note* this is not the full list of exhibitors and offerings.

?????Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.

Cherry Marketing Institute (CMI) : The company?will be highlighting U.S.-grown tart cherry juice concentrate. It’s 100% tart cherries and is used in the ingredient space in a number of applications.?

M&U International, LLC. : At Flavorcon, M&U International's primary objective is to spotlight two key product lines: cis-3 and Dairy Additives. Over the past few years, the availability of cis-3 materials has posed some challenges, leading to increased costs. However, M&U has worked diligently to secure reliable sources, enabling us to not only stabilize supply but also bring prices back to a fair market level.

M&U is among the few companies still offering essential products like Diacetyl and Acetyl Propionyl, which are critical to the dairy flavors industry and are difficult to replace.

Since its founding in 2010, M&U has experienced consistent growth. To support M&U’s expanding business, the company has opened a new warehouse in Walnutport, PA, in 2021. While converting the building to meet the code presented some challenges, it is now fully operational. With two fully equipped warehouses, the company has doubled its stock and shipping capacity, allowing the company to offer quicker lead times—just one of the many advantages M&U provides.

Farbest Brands : Farbest Brands will be showcasing Beyond Acacia, a new granular gum acacia produced by Farbest partner, Alland & Robert. This versatile product is an excellent hydrocolloid for use in liquid beverage emulsions and flavor encapsulations. The granular form allows for improved processing time and cost savings. Lastly, Beyond Acacia is produced with a low-carbon manufacturing process and is available as Non-GMO Project Verified or NOP Certified Organic.

Farbest is also introducing Joe Rios as Technical Sales Manager, he joined Farbest Brands in 2023 and comes with over 20 years of experience in hydrocolloids. He brings a strong technical understanding of flavors and food ingredients to help aid customers in achieving their desired results.

Enterprise Food Products, LLC : Enterprise Food Products, celebrating its 25th Anniversary, will be introducing a new ingredient during the show- EFP-007-BOOST, a highly caramelized Non-Carrier Powder.

Caramelized Sugar Experts will be showcasing key benefits, including Cocoa Enhancement/Reduction and Sodium Enhancement/Reduction, through tasting demonstrations.

Explore the wide range of Syrups, Powders and Specialty products and taste the difference at BOOTH #502.

IFEAT - The International Federation of Essential Oils and Aroma Trades : The IFEAT 2024 Conference (https://conference.ifeat.org/) is taking place in Bangkok from November 10-14, 2024. IFEAT returns to Asia to celebrate 47 years of IFEAT. The annual gathering of the IFEAT community from across the global essential oils, flavor and fragrance industry.??

• IFEAT – The International Federation of Essential Oils and Aroma Trades – has announced the launch of a new website and learning platform for its flagship educational programme, ICATS (International Centre for Aroma Trade Studies). https://ifeat.org/2024/09/september-sale-to-celebrate-icats-platform-and-website-launch/?
• IFEAT-EFEO: The EU's new chemical classification rules could unfairly label natural plant extracts like essential oils as hazardous, even if they're safe when used as a whole.The IFEAT-EFEO platform is gathering scientific evidence to prove that essential oils, as a whole, are often safer than their individual components. This will help ensure that these valuable natural products can continue to be used safely. https://linktr.ee/ifeat77?

?????Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.

ICATS : IFEAT (The International Federation of Essential Oils and Aroma Trades) has announced the launch of a new website and learning platform for its flagship educational program, ICATS (International Centre for Aroma Trade Studies). https://ifeat.org/2024/09/september-sale-to-celebrate-icats-platform-and-website-launch/

Arora Aromatics : Arora will be showing its core list of ingredients (mint oils and derivatives, cis-3-hexenyl alcohol and esters and some essential oils native to India such as Davana and Lemongrass.

Treatt : Day 1:?

• 6-methyl-5-hepten-2-yl acetate - dosed 0.4ppm in Mandarin oil.?
• Pineapple, Guava, Orange Sparkling Water – showcasing out Pineapple Treattarome, Guava Treattarome, TreattClear Orange and Sugar Treattarome 9806 as a reduced sugar beverage.
• Orange, Honey & Lavender Iced Tea – showcasing our TrueTaste Black Tea High Clarity, Lavender Treattarome, Honey Treattarome 9804 and TreattZest Orange
• Peach Treattarome

Day 2:

• 2,6-dimethyl-5-hepten-1-ol - dosed 1 ppm in Watermelon Treattarome
• TreattZest Lemon & TreattZest Lime & Sugar Treattarome 9811 as a reduced sugar beverage
• ?Orange, Honey & Lavender Iced Tea – showcasing our TrueTaste Black Tea High Clarity, Lavender Treattarome, Honey Treattarome 9804 and TreattZest Orange
• Peach Treattarome
• Neat samples of all Treatt products used in the demos above will be available to evaluate via blotter.

In June 2024 Treatt welcomed David Shannon as CEO.? Dave brings a wealth of experience and a strong track record of success in our industry. Dave has extensive global experience in selling specialty ingredients in the B2B environment for the Flavor and Fragrance and Personal Care industries.? Dave's visionary leadership will be invaluable as the company continues to grow and innovate.

In September of 2024, Treatt was delighted to announce that Paul Kollesoff will join Treatt in the newly created position of Director of Strategy and Corporate Development.

?????Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.