Flashback to my most read blog...

Almost a year ago, I wrote my most read blog to-date … Out with Millennials: You Can Thank Me Later.  In it, I argued that we needed to stop using the “M” word because the negative connotation wasn’t doing us any good. And, that —since this generation is well on its way to dominating the workforce— we should make an effort to get to know them better. We decided to focus on their fresh perspective and unique gifts, ditch the “M” word, and to get back to work.

So, the big question is … Do I still feel the same way?

The quick answer is yes —but today, I’d tell you to kick those thoughts into overdrive. Everything about this blog is “more” and “worse.”

Companies today are 100% taking this generation into account for nearly all aspects of business. It’s determining where they’re going to get space. It’s what their buildings are going to look like. It’s driving the services they’re going to provide. It’s how they’re going to hire, fire and communicate. It’s how we market. It’s where we develop and build. Is the technologies and categories we create. [Continue reading here...]