Flamboyance #14

Cute Horse! Long live optimism! Creative data at scale and depth!

Happy '25 to those who've joined the Flamboyance recently. Life comes 'atcha fast, right?? TikTok is off the bench for the Super Bowl but not before Xiaohongshu picked up 3m+ new users. Deepseek has put the dragon amongst the pigeons and the big 6 holdcos? Make that 5. Here's Sir Martin Sorrell on that in Davos.?

Busy times here too. 2 big things...

- The flamingo has landed in the US ??????! Founder of Ace Metrix, creative measurement expert & now US Head of DAIVID, Peter Daboll is building the team. Don't be shy US folks. Get in touch - [email protected]?

- We've partnered with Mass Analytics and we're over the moon. Adding our creative data at scale + depth to Marketing Mix Modelling is how creative data is unlocking new value for brands, adtech and agencies.?

- What do you mean you're not following us on Linkedin? Mash this link right now and prepare for your feed to be 10x better.? ?

- And we like making new friends so hit us up on [email protected] and we'll bring us, our flamboyant merch, hat, cane AND pony if you like, in glorious IRL.?

This is about #CreativeEffectiveness though, so on to the good stuff.?

WATCH: The first Super Bowl ad?

The Super Bowl LIX fast approaches and Bud have made the first play with a cute Clydesdale foal making a special delivery.

?>* COUGH*, I'M A LITTLE HOARSE<

READ: Is optimism dead?

We certainly don't think so, neither do the folks of media agency, PHD who point to how brands can win from evoking optimism in this solid new research.

> HAPPY GO CLICKY<

?DO: A BRAND OFFER

We're seriously excited about using creative data at scale. So much so that we're giving you the chance to take a 30% discounted dive into 50 of your and/or your competitors assets across any platform. Are you effective? Are you more effective than THOSE guys? The suspense is killing me!

?> I WANT MY BRAND TO BE BETTER THAN EVERYONE ELSE<

Thanks all. See you soon.

DAIVID

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A 'Flamboyance' is the collective term for flamingos. Cool, right? Stick around and be flamboyant, too. Loads more where this came from.

Don't forget to forward on to people you think this might be useful to. Plus you'll find this and lots more like it on our LinkedIn page.?