F**K What Other People Think!
The masses always tell you that you shouldn't care what other people think.
They say social media is killing people's confidence, and that people are constantly comparing their worst day to everybody else's best day.
But the truth is, as an entrepreneur, you better care what everybody else thinks.
In fact, in business we even have a phrase for that… It's called “your brand."
Your brand is what you want the world to think of when they think of you.
It's what you design as the image that your prospects and your customers think of when they think of you, your company, or your product.
It's something that you engineer, not something you're born with.
Your brand includes:
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...and so much more.
It’s what everybody thinks of you, and you better care about that.
What you don't want to do is allow somebody else's success to make you depressed because you're not at their level yet.
Hell, if you're at a point in your life where you don't know what to do to get to the next level, then study other people's success, spend a little time every week or every month scrolling through your top competitors' websites, their messages, their marketing, and their social media, and look at how they’re positioning themselves.
But don’t let their success depress you!
Assuming that they’re ahead of you and that you want to get to the level that they’re at, then use what you learn from studying them to craft a brand for yourself that’s aligned with your values and your mission, while also taking the one or two golden nuggets you learned from them and adding them to yours.
And then create a new strategy to get you to the next level.
And most importantly, don't allow everybody else's best day to discourage you.?
Use their best day to motivate you, push you to work a little harder and smarter, and to get you to the next level faster.