Fixing Suppressed Buy Boxes and Poor Listings

Project Synopsis:

The BeanVivo project, initiated on November 1, 2023, and presented several challenges, notably suboptimal product listings and suppressed buy boxes. This case study outlines the strategies employed to address these issues and highlights the resulting improvements in sales performance.

Identified Challenges:

1. Listing Optimization: Many product listings were not fully optimized, affecting visibility and performance.
2. Buy Box Suppression: A significant number of listings had their buy boxes suppressed, leading to decreased sales opportunities.

Strategic Approach:

1. Listing Optimization: We began by conducting a thorough review of all product listings. Each listing was optimized for keywords, product descriptions, images, and pricing to enhance search visibility and appeal to potential buyers.
2. Buy Box Strategy: After optimizing the listings, we focused on addressing the buy box suppression issues. We implemented targeted strategies to improve the eligibility of listings for the buy box, including competitive pricing adjustments and inventory management.

Key Outcomes:

• Sales Increase: The optimization and buy box strategies led to a substantial increase in sales. In the first 7 months of this year, sales exceeded the total sales from the previous year.
• Sales Projection: With 5 months remaining in the year, we are on track to achieve half a million in sales by the end of the year.

Conclusion:

The BeanVivo project demonstrates the effectiveness of targeted listing optimization and buy box strategies in overcoming initial sales challenges. The significant increase in sales underscores the impact of these efforts, setting a positive trajectory for the remainder of the year.

Attached: Screenshot showing sales surpassing the total of the previous year in the first 7 months.