Fixing Everything and Anything

If there is an Anglo-Saxon expression that I like, it's fixing, that is, the ability to solve problems. And that's what anyone, of any age, background or geographic area needs: for their problems to be resolved, preferably quickly, easily and without large associated costs. And there's a lot that technology can do to optimize this fixing.

This is a concept that can be applied to any field as it is more of a mindset than anything else. Those who provide services in any area should think about the ease they can provide their customers and the way they propose to solve their problems. And part of that solution is to aggregate several solutions in one place, a fixer.

Today, there are already several examples of incredible companies that almost all of us use to go anywhere, to buy anything at any time and receive it immediately wherever we want: they provide a simple, fast and often without shipping costs and at very competitive prices.

The time has therefore come to apply the concept to other areas, in days when ease and flexibility are increasing. Currently, there is less and less a fixed workplace or similar work routines - to the challenges in providing services that companies already faced, others have joined, as a result of the new labor paradigm. There is always a need for an easy, quick, and inexpensive solution that adapts to each person's life and schedule. If those who act don't provide it, surely others will see this challenge and take advantage of it!

Digital transformation has changed our lives, with effects on daily routines or business processes. Thus, many services have been optimized through faster response, interactivity and integration, making day-to-day life easier and solving such problems in a more agile way. There is, however, still a lot to do to take advantage of all the potential that technology has to offer. And it is important that Portugal is increasingly receptive to this type of opportunity.

Nuno Sobral, CEO TOOLTO