Fix your tracking—Stop losing revenue!

Many Shopify brands miss tracking 20% of their revenue due to broken analytics.

That’s why Littledata offers you a free Google Analytics audit to automatically check for:

• Missing ecommerce events
• Duplicate tracking
• Big drops in sessions or purchases
• Broken channel attribution
• BigQuery links
• Google Ads links
• GA4 hit limits

Get a quick audit and make sure your numbers add up!

Audit your Google Analytics now

How to fix your attribution & boost ad performance

If your Meta ads aren’t performing like they used to, your tracking could be the issue.

The reality is, customer journeys are more fragmented than ever—which means Meta’s AI needs accurate, enriched data to optimize your ad spend.

That’s where server-side tracking comes in.

By sending the right signals—without relying solely on cookies—you help Meta match conversions, improve attribution, and make your ads more effective.

Bottom line?

When your data is accurate, your ads simply work better.

Learn how to optimize your tracking

What’s New at Littledata

New vs Returning Customer Conversions in Google Ads

In December 2024, we added support for 2 new conversions inside Google Ads:

• New Customer Purchase - Littledata; secondary conversion, where only your first-time customers' conversions will be sent to.
• Returning Purchase - Littledata; Secondary conversion, where only your returning customers' conversions will be sent to.

During setup, you can opt-in to track the conversions mentioned above.

Start tracking new vs returning data

Attentive Integration – Private Beta Now Open

If you use Attentive for SMS marketing, our new integration improves identity resolution and retargeting flows by leveraging first-party customer data.

Request early access.

STOP wasting your ad spend!

Most online shoppers don’t follow a straight path—they switch devices, browse in between tasks, and drop off before buying.

If your tracking isn’t keeping up, you’re losing out.

That’s where Littledata’s Session Enrichment comes in.

It stitches together fragmented customer journeys, helping Google, Meta, and Klaviyo see the full picture.

Result?

Better attribution, smarter retargeting, and more sales.

With our enhanced GA4 tracking, you get:

• 100% revenue tracking for complete conversion visibility
• More precise server-side event tracking to reduce discrepancies
• Expanded reporting with purchases by device and geolocation
• Better source/medium attribution, aligning orders with Shopify sales channels

Learn how to track better and convert more

Meet us at eTail West - 25 Feb 9 AM to Noon

Join SeaMonster Studios and our friends at Recharge, Churnbuster, Revenue Roll, Autumn Morgan Consulting, Digioh, Avalara, Gorgias, and more for a laid-back brunch before heading to the JW Marriott.

Grab a bite, sip a mimosa, and connect with ecommerce pros from around the world.

Stay for a quick chat or settle in and hang out for the full three hours—we’d love to see you there!

When:

Tuesday, 25 February | 9 AM to Noon PT

Where:

Courtyard Palm Desert – 74895 Frank Sinatra Drive Palm Desert, CA

Brunch, Mimosas & Connections – You In?

Talk to a data expert

Whether you’re optimizing your tracking, upgrading your checkout experience, or exploring what’s next, talk to our data experts now!

Bonus: If you already use Littledata's Google Analytics connection, you can enable Google Ads for no additional cost in just a few easy steps right inside the Littledata app.

Until next time, Edward & the Littledata team

P.S. If this sparked an idea or solved a frustration, feel free to forward it to those working with Shopify, Google, or Klaviyo. You never know who might need the right nudge at the right time.