To fix, we had to flip the funnel.

To fix, we had to flip the funnel.

Our industry is awash in aggressive business development executives, irrelevant and jargon-heavy sales material, and corporate executives with very few ways to express their actual needs without fear of being immediately sold a solution.

King Street Ventures was formed to solve the disconnect between buyer and seller, and our rapid growth and impressive deal-flow generation is more than a sign that our model is working. Here's how we're flipping the funnel.

When you're selling hammers, every problem looks like a nail. This is why CMO's are reluctant to share their burning business issues with your agency. Not every issue translates into an RFP for more of marketing services. At King Street Ventures , our Corporate Council members confide in us because they know we don't always have an answer... and we only reach out if and when we do.

We communicate success stories over capabilities and jargon. Our corporate partners hire KSV not simply for new shiny objects; they want to know what is working for other global brands. This is where we add value, by cutting-through the sales decks and going straight to the results. We don't sell, we create demand.

Industry events, flooded with sponsors, have served event organizers long enough. When 3 out of 5 event attendees are selling a service like their livelihood depends on it, where is there space leftover for networking and knowledge sharing?

This is the formula for why our events are so highly attended among c-level executives. We don't allow sales people, and do not have any profit motive other than creating an environment for learning and networking among executives.

C-level executives are paid to make highly informed decisions, so there is very little they don't already know. But there is one blind spot... startup innovation. This is why KSV was formed, to bring innovations to the world's biggest brands on a "need-to-know" basis. We are innovation whispers for Fortune 100 CMOs.

The venture capital industry has realized that whomever has the most influential startup community and network will capture the lion's share of deal flow. With this in mind, KSV is playing the long game.

We are building an innovation ecosystem with a mission far bigger than selling today's marketing services. We are a community of brand-building founders, marketers, and investors; and the future is very, very exciting!


So the time is now to join us! We are a global network of agencies, startups, corporates, and an investor community united in our goal to build brands through innovation. The world is moving too quickly for holding companies, consultancies, and the industry is starving for innovation. We hope that you join us.

Join our Corporate Council:

And gain access to the hottest companies in the world. KSV only brings solutions that we feel confident in, are relevant to your company, and trusted by other global brands like yours. Digital experiences are where your brand can build genuine competitive advantage, and those innovations are in the startup communities that KSV is engaged in all over the world.

Join our Startup Network:

KSV has proven time and again to bring startup founders "in the door" with the world's biggest brands. Imagine meeting with executives who are already excited about meeting you before the meeting even begins. That's what is happening everyday with our startups.

Join Our Agency Network:

Our agencies work with the biggest brands in the world. We are a community of owners who have grown tired of spray-and-pray growth strategies that burn reputations and fail to deliver leads. KSV generates demand by telling your agency's best success stories. We make you (and your client) shine, which generates real revenue.


Thomas Helfrich

??Cut The Tie to Everything Holding You Back | Instantly Relevant systemizes your business growth | Founder InstantlyRelevant.com | Host "Never Been Promoted" Podcast | Author "Cut The Tie"

10 个月

Nick Fuller What inspired the decision to flip the funnel, and how has it transformed the buyer-seller relationship?

回复

要查看或添加评论,请登录

Nick Fuller的更多文章