Fix These 7 Site Issues for Better Performance & Conversions

If you knew your website had only seven seconds* to impress your prospects, what would you change about it??

Digital trends and user expectations are constantly evolving. Your website must stay flexible to stay competitive – and that means continuous maintenance has to be at the core of your digital strategy. ?

Read on to check out an excerpt from our article on?website improvements businesses should make for better performance ?

If you’ve only got the bandwidth to optimize these seven factors, you’re well on your way to superior site performance and killer conversions.?

1. Slow-Loading Pages?

Loading time is one of the most common reasons for immediate page abandonment. And when it comes to search engine rankings, every second counts.??

Today’s consumers want to spend less time finding the products and the information they need, which means they have little-to-no patience for slow-loading sites.?

To avoid bleeding leads throughout your conversion funnel, analyze every page on your website, see what slows them down and make the necessary fixes.?

[Source: Pingdom]?

2. Unresponsive Design?

Unresponsive design is a common website issue that affects user experience and pushes visitors away.?

According to StatCounter, between April 2019 and April 2020, internet website traffic came via:?

• Mobile (53.81%)?
• Desktop (43.27%)?
• Tablet (2.92%)?

In other words, mobile has surpassed desktop web traffic.?

If your website does not work on mobile devices properly, expect to face high bounce rates.?

3. Clutter?

Cluttered design forces website visitors to waste time searching for and processing information and trying to engage with your brand.?

When it comes to B2B buyers, even if it does manage to get a few points across to researchers, cluttered design is likely to confuse and repel decision-makers.?

The result? Poor engagement, higher bounce rates and fewer conversions.?

Let us optimize your website for conversions.?

Speak With Our Experts ?

4. Broken Links?

While broken links may not seem like a big deal, this common website issue can seriously affect your SEO, reputation and revenue.?

• SEO: Once Google’s crawlers track 411 or 404 pages, your ranking may dip because the search engine doesn’t want to send users to sites with poor user experience.?
• Reputation: Frustrating broken links push visitors away when they’re unable to do what they want or get the information they need.??
• Revenue: Consumers don’t trust companies that provide them with poor experience – and they wouldn’t buy from an untrustworthy brand.?

[Source: Apple]?

5. Hard-to-Find Contact Details?

Do your potential customers know how to reach you and trust that your site is legitimate??

A hard-to-spot phone number, email address and location can cost you sales when customers want to quickly find the details they need, but they may also send up another kind of red flag.?

Due to the growing number of fake websites posing as legitimate businesses to extract sensitive personal data, users are rightfully suspicious when browsing the internet.?

Make sure your users have all the info they need to convert with confidence.?

6. Lack of CTAs?

CTAs are a key ingredient in effective marketing. They reduce decision fatigue and guide visitors to take specific actions.?

You publish content on your site with a purpose. Including compelling CTAs will ensure that each landing page or blog post is meaningful and fits into your overall marketing plan.?

Give users the push they need. A simple CTA like “Click here” or “Buy now” can significantly increase click-through rates and conversions.?

7. Complex Navigation Menu?

Keep it simple. Keep it clear.??

If your navigation menu is too complex, your prospects may bounce and start another search for a website that will live up to their expectations.?

Simple navigation can make all the difference in keeping users invested in your website.??

It saves them time, improves the on-site experience, and even helps facilitates the decision-making process by making key information easily accessible.?

Check out our full blog post on website improvement for:??

• Reasons regular site maintenance is vital??
• Ways a web consultant can help you improve your site?
• Tips to define & stay on track to meet your website goals?

Digital Silk’s team of experts focuses on growing brands online. We partner with clients to create digital solutions that drive greater brand awareness, higher onsite conversions and brand loyalty.?

Want to learn more about our services??

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* Serenity Gibbons, “You and Your Business Have 7 Seconds to Make a First Impression: Here's How to Succeed,” Forbes (Forbes Magazine, December 10, 2021), https://www.forbes.com/sites/serenitygibbons/2018/06/19/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed/?sh=5443365056c2 .?