Fivetran: How to maintain focus on insights, not engineering

Today is a great day to be working in data. Now more than ever, businesses are recognising that data underpins growth, profitability, and success, so much so that, for the first time, it has become a usual boardroom discussion. In turn, the demand for data science skills has grown exponentially, and data has become a particularly lucrative field, to say the least.

Entrusted with constantly turning data into sensical, valuable insights, analysts have a large task on their hands. However, when pursuing these endeavours, it’s not uncommon for them to be confronted by different hurdles, with some presenting themselves as early on as data collection. While analysts have plenty of data to play with, businesses are hoarding more siloed data sources than ever before. What’s more, businesses are often finding that they’re simply spending too much time on low-level tasks such as manual integration of data sets and managing middleware. 

In fact, Fivetran’s 2020 Data Analyst Survey found that a staggering 68% of analysts lack the time to implement profit-driving ideas. Worse still, 34% of analyst time is wasted trying to access data, and only 50% of analyst time is actually spent analysing data.

Data professionals and analysts are not in a position to accept time-intensive, mundane tasks as their ‘normal’. On the contrary, time is of the essence and teams need to be able to crunch their data quickly to reach their data-driven goals. To achieve this, businesses need to take advantage of solutions that eliminate low-value tasks and help data teams focus on what matters most.

Fivetran

One of our favourite offerings to help your teams focus on what matters is Fivetran. The company puts it well: “If you’re not a middleware product and integrating all your data is not a core function of your business, then why spend more than 5 minutes focusing on it?”.

Fivetran promises simple, reliable data integration, enabling your teams to focus on analytics rather than engineering. It works by automating data integration from source to destination, providing data that your team can analyse instantly. By leveraging automation, businesses can multiply the volume of data they integrate and successfully carry this out in a matter of minutes. Thus, with Fivetran in your arsenal, your analyst teams are in good stead to reach more revenue-boosting insights in far less time.

Better still, Fivetran also brings the best of data centralisation to its customers. Hailed as a means to better data integrity and simplify maintenance, data centralisation is a no-brainer for modern-day data management. Fivetran takes your centralisation initiatives under its wing by effortlessly centralising data from any source to any warehouse. 

Powered by its impressive portfolio of prebuilt, fully automated connectors, at its simplest, Fivetran receives data from your source and writes it to your destination, all while using encrypted connections. Not only is their connectors directory seriously extensive, but they can each be launched in an instant. On the off chance that you don’t see a data source you need, Fivetran is happy to take requests from customers if they need one built.

Of course, this does ring true of the fact that each company’s data journey is unique to itself; businesses will always have different requirements to reach different objectives. What’s clear in Fivetran’s customer case studies, however, is that the company is highly capable of accommodating your business’s unique needs. In fact, they cater for businesses in industries ranging from finance, to healthcare, to media and education, among others. Below, we explore two Fivetran customer case studies to demonstrate how businesses have used their offering to achieve their unique goals.

To read on about what Fivetran can do for you, and to explore customer case studies, read the rest of the article on the Enterprise Management 360 website.