Five Years and still going

It has been an unyielding road to where Capitaline is now, and there are still many challenges and obstacles to overcome.? We continue to grow as a company and as individuals, sharing knowledge and providing a quality service.

When describing adversity, I often refer to the story of Robert the Bruce, the Scottish King who faced defeat on several occasions before finally overcoming the English army and taking the throne, Oh and he lived in a cave, hiding from the English. Whilst here he watched a spider repeatedly fail at building its web before finally succeeding and this is what gave him the strength to carry on.? Now more than ever, we have to face and compete with the industry giants, a challenge the team and I, not just endure, but enjoy.

This then leads me to the story of David and Goliath and the reason for Goliath's defeat and not just the sharp stone embedded in his forehead.

Whilst not comparable in size we offer similar packages to our competitors, without the inflated overheads.? Our Allianz insurance meets the required levels, we have an integrated ISO 9001:2015, ISO14001:2015, ISO45001:2018, ISO45003:2021 management system.? Leading the way with successful implementation of the management of psychosocial risk. We also have an advanced beam design that has meant that we have not have to make changes since our inception, though we do tinker

Capitaline has a fantastic design partner, a cost-effective, quality-driven manufacturer, a dedicated install team, and a small but highly efficient management team to support our Clients.? This leaves me asking, what more can we offer? and what more do our clients want from us?

?Most will miss the real reason for Goliath’s death, as most of our competitors underestimate what we offer. Recently, a Goliath of our industry has suffered a fate that no one wishes to read about in terms of foundation failure and the ultimate cost to the client in terms of reputation.

The question to our clients is, if you keep choosing the Goliaths how will you know if the Davids of this world could have done it better? ?

The definition of insanity is doing the same thing over and over again, but expecting different results (Narcotics Anonymous).

As humans, we are hard-wired to find the path of least resistance, this is why we hear comments from prospective clients such as, ‘we have always used them’, ‘we understand what they give us’.? Despite this they also often share how they feel aggrieved with the way ‘Goliath’ approaches the contract, programme , service, and in some recent tenders, the overall cost, when compared to ‘David’s’ offering.

Please feel free to contact me on [email protected] or 07525 262818 if you have any tenders or would like some assistance with scheme viabilities. We have good professional relationships with a lot of the Goliaths, but both the story and the analogy are a good fit for this blog. Enjoy the read and look at the real reason Goliath lost, because he lost sight of who he actually was.

Biblical story to start your day

When humanity has stood on the brink of destruction, our intelligence has saved us rather than our natural strength. When heroes of myth and legend were on the verge of defeat, their wit and skill allowed them to triumph over mighty foes.?

In the Western Canon, perhaps the most famous instance of overcoming insurmountable odds is the tale of David and Goliath. David meets Goliath’s challenge, answering Goliath’s blade and armour with a sling and a few rocks. As Goliath approaches, David slings a stone square in his head and kills him. Yet unlike his other Biblical contemporaries, David struck down Goliath not by the grace of God, but rather by his wit.?

Conflict in classical literature, such as within?The Bible?itself, can be easily divided into three subgroups: People vs. Nature, People vs. God, and finally, People vs. People. That final category, the conflict of People vs. People, is traditionally what the story of David and Goliath falls into, a tale of impossible victory.?

Yet, the story has far more aspects of one of the main types of Postmodern conflict: People vs. Technology. David fought Goliath on his own terms. He refused the armour the Israelites offered him, going to battle with only his staff and sling.?

A sling is seen as a weak weapon when compared to the traditional might of a sword. The sling that David holds is a tool, simple yet effective, that throws a stone as fast as a modern bullet. Whereas tradition holds status, innovation holds potency. The great human body of Goliath is a powerful weapon that can only go so far.?

Some contemporary researchers have looked at Goliath with a scientific lens, determining what could be behind his giant size. Some critics, find that the best explanation for his size is Acromegaly, a condition caused by excessive growth hormone, the most common cause for gigantism.?

However, the great size and strength associated with Acromegaly that would have made Goliath a powerful warrior also caused his downfall. Acromegaly can cause blindness; the fact that Goliath requires close combat to be effective and a handler to lead him to battle implies his vision is poor. Even when the human body reaches great heights, it can never stand up to the technology of the day.

The Science Survey. An exploration of the David and Goliath Story: J Lopez (22 Apr. 2021). Available at An Exploration of the David and Goliath Story – The Science Survey