Five Years and Forward
AdSmart by Sky

Five Years and Forward

Chris Mace Chris Mace

Chris Mace

Helping Businesses with marketing solutions

发布日期: 2019年10月9日
+ 关注

AdSmart from Sky Whitepaper

AdSmart: Five Years and Forward delivers insights collated from five years of learnings into the UK addressable TV market through Sky’s AdSmart technology. Data is obtained through Sky Media and third-party research partners BVA BDRC, Differentology and Affectiva including ground-breaking facial coding and emotion analysis.

The paper also looks at the wide range of categories and brands that have used AdSmart and celebrates passing 1000 businesses who have used TV for the first time because of AdSmart. The paper also covers the expansion onto the Virgin platform and looks at opportunities and developments in the AdSmart proposition.


Craig Lowther

Founder of Silverwings Benefits. Creating awareness of peoples entitlement to benefits, simplifying the application process and supporting individuals every step of the way.

5 年

Look forward to reading this Chris. Our clients for whom we place Adsmart campaigns are seeing significant increases in sales due to the way we can target their ideal customer.

赞
回复
1 次回应
Nick Lewis

Head of Marketing, Strategy & Comms at Sky

5 年

You can get your copy here - https://www.skymedia.co.uk/adsmart-white-paper/

赞
回复
1 次回应
查看更多评论

要查看或添加评论，请登录

Chris Mace的更多文章

  • Why Do Crane's Excite Me?
    2024年5月15日

    Why Do Crane's Excite Me?

    As a little boy I would find great enjoyment when playing with my trucks, crane, digger, and tractor. My imagination…

  • Sky Agrees New Multi-Year Deal With Netflix
    2020年2月19日

    Sky Agrees New Multi-Year Deal With Netflix

    Sky and Netflix have announced a new multi-year deal agreement in the UK. Strengthening their successful partnership…

    1 条评论
  • Sky and Channel 4 broaden industry-leading partnership
    2019年9月20日

    Sky and Channel 4 broaden industry-leading partnership

    For the first time, Channel 4 will use Sky’s ground-breaking AdSmart technology to deliver fully-targeted, addressable…

  • Marathon to return after 30 years
    2019年9月16日

    Marathon to return after 30 years

    Marathon chocolate bars will return almost 30 years after being renamed Snickers. The nut-packed snack will be called…

    4 条评论
  • Gateshead selects Architects to showcase development plans to the world
    2019年9月2日

    Gateshead selects Architects to showcase development plans to the world

    Gateshead has been selected as one of the UK’s five “Future Places” by the Royal Institute of British Architects…

  • What is new on Sky
    2018年11月19日

    What is new on Sky

    Set in a dangerous and fascinating Naples, this miniseries follows the lives of two girls over six decades of their…

  • Series 4 BLINDSPOT
    2018年11月12日

    Series 4 BLINDSPOT

    The scintillating thriller returns for series four. The FBI team hunts a dangerous enemy operative, and a deadly new…

  • Nostalgia is key!
    2018年10月22日

    Nostalgia is key!

    One of the most powerful ways for brands to connect with consumers is through using characters and memories from the…

    1 条评论
  • The Michelin Guide
    2018年10月2日

    The Michelin Guide

    Are a series of guide books published by the French tyre company Michelin for more than a century. The term normally…

  • The Power of TV, Enhanced.........
    2018年9月26日

    The Power of TV, Enhanced.........

    Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes…

社区洞察

其他会员也浏览了