Five Ways to Attract Talent

By?Heather?Delaney, Founder and Managing Director, Gallium Ventures

On the other side of the pandemic the job market has become even more competitive than ever, however the competition has shifted over from candidates to companies. Those organisations who are looking to appeal to the best talent need to do more than just rely on reputation based on the work they have done?in?the past, or the regular employee package of birthdays off or pizza Fridays. Businesses must go beyond “the basics” and create working environments and policies that are not only attractive, but actually exceed expectations.

The new employee paradigm

Employees who have the desired skills, and thus have a range of options, want to feel invested?in?the company they are working for and want the ideals and the values of the company to be aligned with their own. More than this, they want to feel safe, listened to, valued, and are looking to work with colleagues with whom trust can be established.

This was, of course, the case before the pandemic — but is now even more under the microscope. It is important for them to be able to see potential for growth and workers are on the hunt for employment within well-rounded businesses that offer a flexible environment that fits?in?with their personal lives, not overly encroaching into it.

To continue reading?Heather's insight on how to attract the latest and greatest PR talent,?head over to the PRCA!?