Five Types of User Generated Content (UGC) Your E-commerce Business Needs Now

We’ve already told you why User-Generated-Content (UGC) is extremely useful for your business but let’s delve into the specifics.?

What types are there and which would work best for your ECommerce business??

Let us categorize some key UGC types for you - what they are, how they work and why they work:

1. Social Media Content

This is the most common and well-known type. If you’re on social media, you will be exposed to a lot of UGC. UGC on social media is a really simple way for companies to raise awareness and attract potential new customers.?

From Instagram to TikTok, UGC can be commissioned via a direct message (DM) to the creator you wish to use. They will have links and contact details in their bios, or via agencies like KittyKat that play matchmaker and assign a creator who is relevant to your brand image. Creators would be genuine users of your products or lie within the target audience.?

In a social media campaign there are so many ways to make use of UGC. It engages more people with your brand, potential customers can see from a real consumer’s viewpoint and it is just more relatable as it has been shown in use and thus, humanized.?

UGC can be made with branded hashtags, contests and by inviting users to share content and for your business to repost!

2. Blogging

Blog posts are a fantastic type of UGC where visuals can be combined with text and this can be authentically written by consumers.

Blogging is also not just text - it is often a blend of visuals with words which sells a product or site. Users can also comment on one another’s works and share their own opinions and verdicts online. If a food product - a recipe shared is a fantastic way to demonstrate the real use behind it, if skincare - a personal story shared by someone on their skin’s journey and how your product has made a real difference. These types of storytelling also humanize and touch people to be more inclined to buy your product. Bottom line:? UGC blogs convert.

3. Video Content

Wyzowl undertook a survey which revealed that 41% more businesses are using video as a marketing tool since 2016. The results reveal that this has worked. 86% of marketers admitted that the traffic to their websites had significantly increased.

Videos can demonstrate how your product may be used. The ability to see this and have more than just a single image is powerful and enhances credibility. Unboxing videos are also a fun and engaging way to showcase a customer receiving and opening up your products. Customers often get just as excited as anyone would seeing children opening up their Christmas presents!

4. Testimonials

Consumers now want authenticity and the best way to get it is from other customers’ tried and tested opinions on your brand. After reading a review, 88% of consumers claim they are more likely to make a purchase.?

Your business could encourage reviews by offering incentives or even use UGC creators to trial products for free so they can write honest reviews on what they think!

5. Agency curated content

Agencies and studios such as KittyKat are home to a large group of content creators. Visuals are not enough for marketing and they know it! We, at KittyKat, are fully on this bandwagon!?

This type of UGC content is often very targeted as the agency can provide the creator most suited to your brand with their expertise of their crew and the field. Let us help you save time, money and guesswork and deliver with a much smoother process.?

We can take the hunt for the perfect UGC creator out of your hands and do it for you!

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