Five trailblazing sustainability innovations in retail

Have you noticed an influx of ‘green’ shoppers in your store?

Consumers are increasingly prioritising sustainability when it comes to choosing the products they buy and the brands they purchase from. A 2022 Global Sustainability Study revealed that 89% of individuals worldwide have adopted a greener approach to their purchasing, with many even willing to pay extra for goods and services that are environmentally friendly.

We can all agree that sustainability conversations have become louder and louder over the past decade, with younger generations one of the biggest influencers in the ESG landscape. More than ever, retailers are being held accountable for their practices and what they sell, with consumers not afraid to shop elsewhere if they consider a brand to not match their own values.

In response, retailers are taking action to be kinder to the environment. From prioritising the sale of energy efficient products and implementing recycling programmes through to reducing packaging waste and educating customers on the importance of sustainable choices. However, some brands are going one step further by infusing sustainability with creativity to design innovative products and stand out initiatives that reduce environmental impact and promote responsible practices.

Bitesize inspiration

In our new digital trends report, ‘Shining a Light on Global Retail Pioneers in Sustainability’, we showcase some of the sustainability projects that have caught our attention!

1.?????? First up, there’s B.I.L.L

Debuting in Nike Town London, B.I.L.L (Bot Initiated Longevity Lab), is a robot-augmented system designed to clean and repair shoes with selected customisation.?

2.?????? Digging for gold

Recycling ‘unwanted’ for reward, Norwegian electronics retailer, Elkj?p, invites people to become Urban Miners by ‘digging up’ their old gadgets in exchange for freshly minted Minecraft coins.??

3.?????? Food for thought

White goods manufacturer, Electrolux, launched its GRO Kitchen concept as a way for consumers to prepare healthy food on a daily basis while keeping sustainability at the forefront.

4.?????? Absorbing C02…with a vending machine?

Yes, that right. ?One of Japan’s leading beverage makers is planning an unorthodox way to cut its carbon emissions by utilising a device that is ‘everywhere’ across the country: a vending machine.?

5.?????? Coffee time

A partnership between coffee manufacturer Nespresso and watch specialist Hublot has resulted in the first watch made from recycled coffee grounds and capsules.??

Looking to be inspired? Read our full report to learn more about how each of these projects are making a difference: https://www.dhirubhai.net/feed/update/urn:li:activity:7089893425142984706/

At 100 Percent Group, we believe that sustainability is not just a passing trend, it's a way of life. Our mission is to help our clients create retail activations that are not only outstanding but sustainable and environmentally friendly too. We understand that choosing the right retail agency is crucial in achieving this goal, and our experienced team is here to guide you every step of the way.