Summer officially begins this month and?as one of the busiest times for most hospitality businesses, preparation is key!
We've put together our top tips for getting ready?for a busy Summer season:
- Staffing:?Hire seasonal staff well in advance to ensure you have enough trained personnel to handle the influx of customers. Make sure to plan for the training of new staff members, so they are ready to provide excellent customer service. If you haven't already, list your vacancies with HJUK to be seen daily by 1000s of quality candidates.?Browse packages here.
- Stock:?Ensure you have enough stock to meet the demands of the summer season. Anticipate an increase in sales and adjust your stock levels accordingly. This includes food, beverages, and any supplies needed to serve your customers.
- Marketing:?Develop a marketing plan to attract visitors to your business. Utilise social media platforms and email marketing to communicate with potential customers. Create special promotions or events to generate interest in your business.
- Enhance your offering:?do you have a Summer menu? perhaps it's worth thinking about offering some summer specials. 2 for 1 Aperol Spritz perhaps.. or?sharing platters for socialising with friends.. it's also worth thinking about some?upsell opportunities - make it a double for ￡2.
- Outdoor seating:?Consider adding outdoor seating options to your business to accommodate the summer crowds. This will allow customers to enjoy the warm weather while dining or socialising, and can be a great way to increase revenue.
By preparing in advance and implementing these strategies, hospitality businesses can be well-positioned to have a successful summer season.
