Five Tips for Marketers in the Year of the Fire Monkey

The top five (tongue-in-cheek!) ways marketers can achieve greatness in the Year of the Fire Monkey while avoiding the wrath of the Grand Duke.

?1) The?year of the fire monkey is expected to bring more turbulence so change your marketing plans at the last minute. Do you have a blog post scheduled for tomorrow? Get your agency to come up with a video montage based on your home videos instead! It’s original and more personal. And get it done in three hours!

?2) Monkeys are fun and creative. What better way to showcase all that than by rebranding. Your logo is so last year – don’t be such a goat. Incorporate elements of the Fire Monkey in your new brand – passion, joy, strength, dynamism, dexterity, generosity, growth, innovation, enthusiasm and (don’t forget) a paradigm shift. But keep it simple.

?3) Get into the Monkey’s mind. Jump to the latest marketing craze, take a bite and then drop it faster than a rotting banana. Marketing automation? Location-based marketing? Ephemeral marketing? Always on wearable unmentionables? Let me at ‘em!

?4) The San Sha (Three Killings) indicate areas of affliction. This year’s San Sha is in the south. Don’t do anything down south. If you are travelling for work, always go north – even if it means circumnavigating the globe. Please don’t panic if you have to travel south or southwest, send an intern.

?5) Lucky hours for the Monkey year are 3 p.m. – 5 p.m. Only be available then. Working at any other time will just bring bad luck to you and anyone within a 1.4km radius. If you are born in the year of the Rooster or Monkey – any signs of activity will offend the Tai Sui (Grand Duke of Jupiter). Stay at home and binge on Netflix until it’s safe to come out on 28 January, 2017.

?Keep fighting the good fight and may the Year of Fire Monkey bring health, prosperity and happiness to us all!

This post (and other more useful marketing tips) is available on www.3degrees.asia.