FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 2
(Summary extract from MAXIMISING THE VALUE OF YOUR BUSINESS )?
?
1.?To maximise lifetime value - Build the trust that builds loyalty.?Leverage empathy-based marketing, supported by authenticity and honesty to develop consumer trust and in turn, customer loyalty based on that trust.?
2.?To maximise lifetime value - establish a partnership.?Get close enough to your customers to establish a mutually beneficial partnership that can deliver value to all parties over an extended period.?
3.?To maximise lifetime value – embrace co-creation.?Use co-creation to develop the empathy with customers to reduce the cost of production and marketing while increasing immediate and medium-term income.?
4.?To maximise lifetime value – watch your customer use your product.?To understand the behaviour of members of the target audience - watch your customer using your product in their context. Understand how they interact and engage with the product.
5.?To maximise lifetime value – commit to research.?While recognising its limitations, use market research and experimentation to understand customers and potential customers.
FOR AN EXPLANATION OF THESE TIPS AND HOW TO ADDRESSTHEM
?
D. John Carlson - +61 (0) 402 273 350