Five Things to Share
1) Personalization will be the most exciting and most profitable outcome of the emerging AI boom. My co-author Mark Abraham and I share how companies can use AI to create and continually refine personalized experiences at scale in our recent article in Harvard Business Review. Read Here.
2) OUT NOW: Check out my new book “Personalized: Customer Strategy in the Age of AI” that I co-authored with Boston Consulting Group (BCG)’s Mark Abraham to become a personalization leader today! Purchase Here!
3) Thank you, Forbes and Martin Zwilling, for citing customer personalization strategy insights from my new book with Mark Abraham, “Personalized: Customer Strategy in the Age of AI.” Read Here.
4) AI tools can help workers be more productive, get rid of drudge work, and broaden their capabilities. Learn more in my video!
5) ICYMI – check out my weekly insights on the road to AI Personalization in my newsletter. Read Here.
Come join ‘The Personalize Academy’ here:
Unlock a world of personalization for free! Here's what you’ll get:
Brand Development Leader | Strategic Communications & HR | Training & Development, Employee Relations/Communications, Event Planning, and Project Management | Dedicated Community Relations Liaison
4 个月By focusing on a strategic, scalable approach like the Personalization Index suggests, businesses can use AI to enhance customer engagement and drive growth. Companies that master personalization will gain a competitive advantage in the evolving digital landscape.