Five Surefire Ways to Increase Engagement at Your Virtual Event

The competition for attendees' attention has become more intense as virtual events gain popularity. To ensure your event stands out and is a success, crafting an interactive experience that keeps guests interested and actively participating is imperative. In this article, we'll share five surefire approaches you can utilize to increase engagement at your next virtual gathering!

1. Leverage the power of social media gamification

Social media gamification is one of the most effective approaches to captivate and maintain your target audience's attention. Adding aspects like quizzes, polls, and competitions to your event will create a more entertaining environment for those involved. Furthermore, by using social media outlets, including Facebook, Twitter, or Instagram, you can connect with an even broader public and amplify the reach of your occasion!

2. Define your metrics

It is reported that an astounding 80% of planners are using engagement and satisfaction as the primary metrics for determining virtual event success. Before deciding what type of engagement you want to offer, you must set clear objectives, such as increasing attendance or obtaining more leads. Setting specific goals will help ensure your efforts are focused on meeting those outcomes and give you a reference point against which to measure your success.

3. Personalize the experience

Virtual events can become dull and disengaging if there is no personality or engagement element. To make it an unforgettable experience, personalizing the event should be a priority. This might include personalized greetings, custom branding, and interactive elements that let attendees connect with the occasion more personally. These features could involve personalized video messages, conversational chat-bots, or allowing guests to customize their virtual backgrounds.

4. Use session-focused engagement features

Utilizing session-focused engagement features can be a great way to keep virtual event attendees engaged and invested. Platforms such as Webex Events offer numerous options for these features, including Q&A sessions, polls, and live chat - all of which are perfect tools for promoting discussion and communication between participants.

5. Create a sense of community

Strengthening the sense of community among participants is an excellent approach to enhancing engagement and making the event more memorable. Adding networking opportunities, group activities, and interactive sessions can enable attendees to connect. Moreover, offering them access to a virtual event community or forum will help keep their engagement even following the conclusion of your gathering.

Conclusion

In summary, increasing engagement at your virtual event is fundamental for it to be an accomplishment. By taking advantage of the strength of social media gamification, deciding upon your metrics, personalizing the experience for attendees, providing session-focused features that incite interaction, and developing a sense of community between participants - you can generate an engaging and stimulating gathering that propels people's intrigue and commitment.

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Jack HM Wong, Professor in International Tax & Entrepreneur

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