Five Strong Arguments for Growing Your Amazon US Business on Amazon EU

Introduction:

Expanding your Amazon business beyond the United States might be a strategic decision that opens up new growth potential. Germany, the largest European market, and the United Kingdom, the second largest, provide attractive opportunities for expansion. In this blog post, we will look at five convincing reasons why you should expand your successful Amazon US business into the European market.

I. Leverage the broad European customer base:

A major benefit of growing into Amazon EU is having access to a broad customer base. The populations of the UK and Germany are 67 million and over 83 million, respectively. You may reach millions of prospective customers who are actively looking for products on Amazon by expanding into these markets. A substantial increase in sales and revenue may result from this greater exposure.

II. Risk reduction and diversification:

Your company may be exposed to events like unforeseen economic downturns, regulatory changes, or changes in the market. By growing into Amazon EU, especially Germany and the UK, as the two biggest European marketplaces, you reduce risk and diversify your sources of revenue. The company can prosper in other markets even if one is struggling, which acts as a safety net for the entire organization.

III. Utilize Amazon FBA to ensure smooth logistics:

Amazon Fulfillment Centers in Germany and the United Kingdom, along with the larger European network, provide the chance to use Amazon FBA (Fulfillment by Amazon) for seamless logistics. By storing inventory at local fulfillment centers, you can cut delivery times and costs while improving the customer experience. The FBA program also allows you to take advantage of Amazon's customer support and returns processing, which streamlines your operations.

IV. Cultural Adaptation to Improve Customer Engagement:

Expanding into Germany and the United Kingdom requires learning and adapting to the local culture and preferences. Customizing your product listings, marketing, and customer service for these countries will likely result in increased consumer engagement. Customers in different countries have different expectations, and adapting to their tastes will help you create trust and loyalty, which can ultimately result in long-term growth.

V. Capitalizing on Growing E-commerce Trends in Europe:

Europe is seeing a sharp increase in e-commerce, and Amazon is leading this rise. Amazon is becoming an increasingly common option for German and British consumers looking to make purchases. 74% of all German e-commerce customers start their product research on Amazon. By internationalizing your business into these booming areas, you can take advantage of the expanding e-commerce trends and build a solid reputation as a reliable supplier.

Conclusion:

Expanding your successful Amazon US business to Amazon EU, focusing on Germany and the United Kingdom, can be a strategic move to open up new growth opportunities, diversify risk, and reach a broader client base. By exploiting Amazon FBA's logistical advantages and adapting to the local culture, you may position your business for long-term success in the European market.

Are you prepared to extend your business to Amazon EU in 2024? We are here to support you. With our hands-on expertise managing large Amazon accounts (international Vendors and Sellers), we have a thorough understanding of the Amazon business and have successfully assisted countless major worldwide companies with their internationalization processes.

Book a free 30 min discovery call or reach us by phone at +43 664 1209882 for expert assistance. At blueburg, we’re more than just consultants; we’re here to drive your business to new heights. We’re excited about the opportunity to play a key role in shaping the success story of your business.