Five strategies for combining traditional marketing and digital marketing
Overseadia
Overseadia is a marketplace that provides a platform for businesses to connect with Chinese Suppliers
In today's business activities, digital marketing is essential, but we should not forget traditional marketing. The combination of traditional marketing and digital marketing can achieve the best exposure rate.
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Nowadays, consumers are more inclined than ever to conduct online research on products and services before making purchases. Even in physical stores, 82% of smartphone users will search for comments or information about the products they are about to purchase. Therefore, it is reasonable for 99% of enterprises to plan to increase their digital marketing investment next year. Marketing information must be online to reach customers who actively seek information in the digital space.
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But digital marketing is not the entire and ultimate goal of marketing and advertising.
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Although digital marketing tools need to be part of all stages of the buyer's journey, traditional marketing strategies are also the same. This type of external marketing can be used in the awareness and decision-making stages of consumer journeys. Digital marketing and traditional marketing must be well integrated - after all, if your consumers are not looking for you, then if they are not both, they will never find you.
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When formulating a company's marketing plan, do not give up on traditional marketing. The right combination of tradition and numbers, placed in the right media and targeting the right audience, can change the world in the way consumers find and interact with your brand. Even better, as the marketing community shifts its focus towards digital advertising, many traditional channels have become cheaper, which means that for small businesses with limited budgets, they are more easily accessible than ever before.
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Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures
The old can become the new again.
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The more places consumers see your advertisement, the more likely they are to remember your information. But people are increasingly being impacted by information, and every enterprise is competing for the most powerful information on the right platform. Unfortunately, this means that ordinary consumers see up to 10000 advertisements and marketing messages every day. Every move of consumers is accompanied by the noise of numbers and advertisements, and your buyers will feel uncomfortable.
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Traditional marketing is a neglected medium. This means that if you give it a try, you are more likely to stand out. By integrating technology into these channels, you can find smart and interesting ways to reach consumers through traditional and innovative marketing strategies.
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Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures
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Here are five strategies that I will introduce to you, which can leverage the power of traditional marketing through new innovations.
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1. Billboards and Geographic Positioning
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Billboards are still one of the main ways to advertise in specific markets, covering over 90% of the population. For a long time, the high price tags on billboards have restricted small businesses from using them, but newer digital billboard styles offer lower rates (only one-third of the cost) at almost the same exposure. In order to achieve greater revenue, billboards are paired with geolocation based advertisements. After the driver passes the banner advertisement, the banner advertisement hits the driver's smartphone to obtain strong marketing information.
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2. Magazines and digital content
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Don't believe that the printed matter is dead. The magazine industry still retains its loyal consumers. Due to the fact that magazines typically target a niche audience, they are the main tools for reaching specific target markets. Publications that focus on special interests such as business, tourism, antique cars, diving, and investment are excellent media. Therefore, brands that collaborate with magazines usually gain the trust of readers. When considering advertising, native advertising, sponsored content, or magazine event sponsorship, it is important to inquire about ways to reach the magazine's digital audience, whether through its social media, website, or digital version.
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3. Newspapers and online advertising
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Local publications are becoming increasingly scarce, but depending on the audience, there is still a group of people who enjoy drinking a cup of morning tea and reading newspapers. Have you been watching advertisements recently?. The front page of a newspaper used to be very competitive - which meant it was expensive and crowded with other advertisers. Nowadays, there may be two or three advertisers in the newspaper, and the prices have dropped significantly.
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Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures
This is very useful for small businesses with smaller budgets. Not only can you pay less, but you can also receive larger advertisements. Most newspapers have online components, and you can negotiate with them at any time to add some banner advertisements or social media posts on the channel.
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4. Television and video advertising
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Indeed, many young consumers are cutting off cable TV, but marketers do not have to choose between cable TV and digital streaming, especially as television advertising has become cheaper. For example, many consumers are still watching news. Find out what your target audience likes and place an advertisement that tells your story. Creating a TV advertisement may cost approximately $10000 to $25000, but it is a huge investment as you can reuse the content you create for other digital channels.
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If cable TV is not the place you want to go (or the cost is still too high), most cable TV stations have applications, video channels, and even YouTube channels on which you can purchase advertisements, and the price is usually lower. Creating video advertisements of different lengths - such as 6 seconds, 15 seconds, and 30 seconds - can be reused for social media, digital streaming, and your website.
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5. Broadcasting and Media Advertising
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People still have their favorite radio stations, and when you purchase radio and online advertisements, your advertisements can gain more exposure. When people are searching for traffic reports and local news, touch them while driving in the morning. If your budget is tight, most radio stations will produce advertisements for you for free. You can purchase additional display locations on Pandora, Spotify, and YouTube. You can also use popular podcasts from that location to contact people.
Do you Know Overseadia？A Worthy Recommend Platform！
Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures
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As more and more companies turn their attention to digital advertising, they have left more room for leverage in traditional channels. As long as you tell your story in a unique way, you will have a powerful strategy. So don't believe that traditional advertising strategies are following the path of dinosaurs anymore. By combining these methods with new digital opportunities, your company will stand out and receive attention.
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