Five Steps To Prepare Your Digital Marketing Project

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Step 1: Get your brand (and brand assets) in order.

First thing's first -- determine if what you really need is a full-service branding project to get to know your audience and position in the market. Assuming your project isn’t a branding project, any agency is going to love to build a brand you’ve already established.

Step 2: Access your data.

Most successful marketing executives that I’ve worked with have been extremely analytical. They can never have enough data. They base their decisions on that data, backed up by their own experiences and a ton of intuition.

Step 3: Know your products and what makes them unique.

Ask yourself why someone would choose to buy from your company instead of the competition. Getting different perspectives from within the company will help you find the answer. Sit in with each department to get a lay of the land. The people who know the company inside and out will be your best sources of information, so learn what each of them does and talk to them about the products.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts [email protected]; or call me on 0439 315 777.

Thanks!