Five simple steps.....the last one !

Step 5: Invest in genuine customer growth not just acquisition

I recommend dedicating at least 10% of your sales & marketing budget to keep your existing customers happy and engaged. Keep it completely separate from the rest of your budget. Use this is for ad-hoc ways in which you can reward and recognise your customer for their loyalty. Be creative and imaginative. Work with all the team to find ways that will engage with your existing customers and ensure they stay customers for much longer. Know what your customers need and 

So, to summarize

We understand the intense pressure that all sales and marketing teams are under to deliver. Tasked with hitting sales targets sending so many marketing messages per week (or day) to hit the ridiculous KPIs which have been set.

Remember – just because you think something looks or sounds great, does not mean your customer will. Your sales and marketing needs to be relevant to them. Don’t forget that once a customer leaves, you are risking that they are lost forever, along with the potential for them to spend in the future.

Create customer segments to help you understand your customers better – once you have this, you will know the best way to continue the conversation with them.

Think beyond the path to purchase, also don’t focus too much on what your competitors are doing. Look for ways in which you can enhance the relationships with your existing customers. Recognise them, and their loyalty to your company.

All the best in 2020 and I hope its a great year for you.

Finally, if you want to find out how Eighty6 Software can enhance this dialogue and create real context to any engagement then please feel free to send me a quick message and we can talk.