Five Simple Stages of launching Google Ads campaigns

01. Analysis

• Business areas
• Main competitors
• Target audience
• Your site or application

02. Compilation of the semantic score

• Compiling the list of keywords
• Collecting keywords
• Negative keyword collection
• Keyword grouping

03. Writing ads

• Relevant headers
• Compilation of USP
• Several texts for A/B Testing
• Development of banners for display campaign

04. Create Campaigns and Connect Google Analytics

• Location targeting
• Language targeting
• Targeting settings
• Launch of search and media remarketing
• Setting up tracking of targeted actions on the site

05. Account Optimization

• A / B testing of ads and banners
• Semantic core extension
• Expansion of the list of negative keywords
• Optimization and experiments

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