Five Shifts to Make Better Strategy

Want to improve your strategy-making and execution?

Start with making these five shifts:

#1 – Shift the focus of strategy

From strategy as setting financial goals and dreaming up lofty vision statements...

...to strategy as solving your most-pressing challenges and seizing your highest-value opportunities

#2 – Shift the rhythm of strategy

From yearly long-term planning...

...to dynamic strategizing with a bias towards action

#3 – Shift the content of strategy

From benchmarking and copying your competitors...

...to putting innovation back into strategy

#4 – Shift the socials of strategy

From doing strategy secretly behind closed boardroom doors...

...to involving your organization and relevant stakeholders into strategy making

#5 – Shift the approach to strategy

From relying on analytics and PowerPoint documents...

...to engaging people in strategic conversations.

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